Despite spending millions to win over Super Bowl viewers, form Anheuser-Busch exec Anson Frericks claims Bud Light's commercial doesn't give its authenticity back.

Bass Pro Shops is making its $7 million investment in a Super Bowl ad for its Tracker boats go further by planning to feature it during the Daytona 500 race next Sunday.

Companies and brands looking to run advertisements during Sunday's Super Bowl will be spending about $7 million for just thirty seconds of airtime.

Cryptocurrency firms are not spending their advertising dollars on Super Bowl spots this year despite it being the biggest marketing event of the year.

Anheuser-Busch InBev is spending big on Super Bowl advertising with the aim of luring customers back as sales of its beleaguered Bud Light brand continue to suffer. But will it work?

Former President Trump praised Anheuser-Busch on social media Tuesday while blasting so-called "woke" companies in a lengthy post.

Sales of Anheuser-Busch's beleaguered Bud Light brand are down 29.9% on an annual basis while competitors continue to gain ground following last year's boycott.

H&M pulled an advertisement in Australia over claims that the slogan shown above two elementary-age girls in school uniforms "sexualized" the children.

Constellation Brands' beer business continues to gobble up market share in the U.S. after its Modelo Especial took over Bud Light as the top-selling beer last year.

College football bowl season is set to get underway with fans around the country set to watch their favorite teams one last time in games sponsored by a wide variety of brands.