Business Tech

JOANN Fabrics pivots e-commerce strategy to meet new customer demand

When JOANN Fabrics, the nation’s leading craft and fabric retailer, and its chain of around 865 stores saw a 300-400% increase in demand for mask-making supplies, the company revamped its e-commerce system to keep up with holiday volume orders and prepare for a potential new generation of shoppers. 

TikTok is shopping itself and Microsoft is interested

As the White House prepares to enact a ban on TikTok from being used by U.S. consumers over security concerns, the popular music app's Chinese-based parent company is looking for a savior in the form of tech giant Microsoft.