Paralyzed former Rutgers athlete expands bourbon brand into NY, donates $5.20 of every sale to research
Eric LeGrand's bourbon brand is expanding its reach from New Jersey and Kentucky into New York. The brand is donating proceeds from cases sold to paralysis research.
Chicken titan tied to Arkansas John Calipari hire
John Calipari is expected to leave the Kentucky Wildcats for the Arkansas Razorbacks in part due to his ties to a food processing titan who is a major donor to Arkansas.
March Madness lets athletes boost name, image, and likeness opportunities
March Madness with star athletes competing on the biggest stage of the season with their teams, while sponsors are capitalizing on the occasion with NIL deals for standout players.
March Madness: Nike, Jordan top Under Armour and Adidas in NCAA tournament field
The NCAA basketball tournament tips off this week and while athletes compete on the court, brands like Nike, Jordan, Under Armour and Adidas are vying for exposure in March Madness.
‘Cavinder Twins’ reveal how social media shaped their future after gaining $1.7M in NIL: ‘It's a 40 year plan’
Social media influencers and popular student-athletes Hanna and Haley Cavinder discuss how TikTok and NIL deals transformed their financial future.
Caitlin Clark signs exclusive partnership with Panini America for trading cards, memorabilia
Caitlin Clark and Panini America agreed to an exclusive partnership on Wednesday. Clark's trading cards and memorabilia will be featured with the brand.
Iowa basketball ticket prices surge after Caitlin Clark decides to enter 2024 WNBA Draft
Caitlin Clark, the projected top pick in the WNBA Draft, has taken college basketball by storm. And fans will have to pay a hefty sum if they want to watch her in person.
Jim 'Mattress Mack' McIngvale places $1M wager on Houston to win March Madness
Jim “Mattress Mack" McIngvale has once again put a large sum of money on the line in hopes a Texas-based team will win a national championship.
Potential No. 1 NFL Draft pick Caleb Williams made $10M in two seasons at USC through NIL deals: report
USC Trojans quarterback Caleb Williams is focused on making millions in the NFL, but he was already making big money in college, according to a new report
Michigan star Blake Corum says NIL deal with CELSIUS was a 'signal from God'
Blake Corum is now gearing up for the NFL Draft following a national championship, one he would not have won without the help of CELSIUS energy drinks.
NCAA volleyball player refuses to stay silent as trans athletes put women's opportunities 'at risk'
NCAA athlete Macy Petty warned of the potential consequences of allowing trans athletes to continue in women's sports.
College football bowl season kicks off: What brands are sponsoring bowl games?
College football bowl season is set to get underway with fans around the country set to watch their favorite teams one last time in games sponsored by a wide variety of brands.
Doctors say AI is a 'game-changer' for number 1 killer of Americans
The Mayo Clinic in Rochester, Minnesota, is using AI to screen for heart problems, in hopes of saving lives in light of recent shortages of cardiologists.
Texas A&M owes Jimbo Fisher staggering sum after dismissal
Texas A&M University fired football coach Jimbo Fisher on Sunday and will owe him a staggering amount of money because of the decision.
More colleges, universities are adding boozy beverages to stadiums for game day
The University of Kentucky is one Power Five school that will sell alcohol inside their stadium. Notre Dame and Georgia are two that still do not sell to general admission.
Football helmet maker Riddell exploring potential sale: report
Football helmet maker Riddell is exploring a potential sale according to a report by Reuters. The company recently extended its deal to provide helmets to NFL teams.
Olivia Dunne’s Livvy Fund makes partnership with Accelerator Active Energy to deliver NIL deals for teammates
Social media star Olivia Dunne's Livvy Fund has partnered with Accelerator Active Energy to deliver a first-of-its-kind NIL deal that will make her teammates brand ambassadors.
LSU star Angel Reese lands deal with Reebok as Shaq takes over: 'It had to be the GOAT'
LSU women's basketball star Angel Reese landed an name, image and likeness deal with Reebok as Shaquille O'Neal's first decision as president of the brand's basketball division.
Jayden Daniels explains why LSU has become top destination for NIL athletes: 'It’s the brand'
NIL — name, image and likeness — has allowed college athletes to monetize their personal brands, and LSU has given players like Jayden Daniels the tools to succeed.
College sports realignment rips apart historic conference
The Pac-12 Conference was rocked by the latest wave of college sports realignment when six of its remaining 10 members announced departures for other conferences with better TV deals.