College Sports

Caitlin Clark and Panini America agreed to an exclusive partnership on Wednesday. Clark's trading cards and memorabilia will be featured with the brand.

Caitlin Clark, the projected top pick in the WNBA Draft, has taken college basketball by storm. And fans will have to pay a hefty sum if they want to watch her in person.

Jim “Mattress Mack" McIngvale has once again put a large sum of money on the line in hopes a Texas-based team will win a national championship.

USC Trojans quarterback Caleb Williams is focused on making millions in the NFL, but he was already making big money in college, according to a new report

Blake Corum is now gearing up for the NFL Draft following a national championship, one he would not have won without the help of CELSIUS energy drinks.

NCAA athlete Macy Petty warned of the potential consequences of allowing trans athletes to continue in women's sports.

College football bowl season is set to get underway with fans around the country set to watch their favorite teams one last time in games sponsored by a wide variety of brands.

The Mayo Clinic in Rochester, Minnesota, is using AI to screen for heart problems, in hopes of saving lives in light of recent shortages of cardiologists.

Texas A&M University fired football coach Jimbo Fisher on Sunday and will owe him a staggering amount of money because of the decision.

The University of Kentucky is one Power Five school that will sell alcohol inside their stadium. Notre Dame and Georgia are two that still do not sell to general admission.

Football helmet maker Riddell is exploring a potential sale according to a report by Reuters. The company recently extended its deal to provide helmets to NFL teams.

Social media star Olivia Dunne's Livvy Fund has partnered with Accelerator Active Energy to deliver a first-of-its-kind NIL deal that will make her teammates brand ambassadors.

LSU women's basketball star Angel Reese landed an name, image and likeness deal with Reebok as Shaquille O'Neal's first decision as president of the brand's basketball division.

NIL — name, image and likeness — has allowed college athletes to monetize their personal brands, and LSU has given players like Jayden Daniels the tools to succeed.

The Pac-12 Conference was rocked by the latest wave of college sports realignment when six of its remaining 10 members announced departures for other conferences with better TV deals.

Texas quarterback Arch Manning had his autographed Panini America trading card sell at auction for $102,500 with 100% of the proceeds going to charity.

Texas Longhorns freshman quarterback Arch Manning announced his first name, image and likeness deal (NIL) on Tuesday with Panini America.

Eric LeGrand is teaming up with his alma mater to deliver the first-ever spirits brand partnership with his Eric LeGrand Kentucky Straight Bourbon.

Olivia Dunne is one of the pioneers in the NIL space, and she wants to make sure her fellow female LSU Tigers get their own deals down the road.

LSU star gymnast Olivia Dunne dished on what college athletes should do with their name, image and likeness money. Dunne is one of the highest NIL earners.