College football bowl season kicks off: What brands are sponsoring bowl games?
College football bowl season is set to get underway with fans around the country set to watch their favorite teams one last time in games sponsored by a wide variety of brands.
Doctors say AI is a 'game-changer' for number 1 killer of Americans
The Mayo Clinic in Rochester, Minnesota, is using AI to screen for heart problems, in hopes of saving lives in light of recent shortages of cardiologists.
Texas A&M owes Jimbo Fisher staggering sum after dismissal
Texas A&M University fired football coach Jimbo Fisher on Sunday and will owe him a staggering amount of money because of the decision.
More colleges, universities are adding boozy beverages to stadiums for game day
The University of Kentucky is one Power Five school that will sell alcohol inside their stadium. Notre Dame and Georgia are two that still do not sell to general admission.
Football helmet maker Riddell exploring potential sale: report
Football helmet maker Riddell is exploring a potential sale according to a report by Reuters. The company recently extended its deal to provide helmets to NFL teams.
Olivia Dunne’s Livvy Fund makes partnership with Accelerator Active Energy to deliver NIL deals for teammates
Social media star Olivia Dunne's Livvy Fund has partnered with Accelerator Active Energy to deliver a first-of-its-kind NIL deal that will make her teammates brand ambassadors.
LSU star Angel Reese lands deal with Reebok as Shaq takes over: 'It had to be the GOAT'
LSU women's basketball star Angel Reese landed an name, image and likeness deal with Reebok as Shaquille O'Neal's first decision as president of the brand's basketball division.
Jayden Daniels explains why LSU has become top destination for NIL athletes: 'It’s the brand'
NIL — name, image and likeness — has allowed college athletes to monetize their personal brands, and LSU has given players like Jayden Daniels the tools to succeed.
College sports realignment rips apart historic conference
The Pac-12 Conference was rocked by the latest wave of college sports realignment when six of its remaining 10 members announced departures for other conferences with better TV deals.
Arch Manning’s first NIL deal brings in over $100K for charity
Texas quarterback Arch Manning had his autographed Panini America trading card sell at auction for $102,500 with 100% of the proceeds going to charity.
Texas Longhorns quarterback Arch Manning lands first NIL deal with Panini America
Texas Longhorns freshman quarterback Arch Manning announced his first name, image and likeness deal (NIL) on Tuesday with Panini America.
Eric LeGrand honored to make Rutgers history with bourbon brand partnership at alma mater
Eric LeGrand is teaming up with his alma mater to deliver the first-ever spirits brand partnership with his Eric LeGrand Kentucky Straight Bourbon.
Olivia Dunne starts fund to help fellow LSU female athletes get NIL deals
Olivia Dunne is one of the pioneers in the NIL space, and she wants to make sure her fellow female LSU Tigers get their own deals down the road.
LSU star Olivia Dunne gives athletes great advice about NIL: 'Put all that money away'
LSU star gymnast Olivia Dunne dished on what college athletes should do with their name, image and likeness money. Dunne is one of the highest NIL earners.
NCAA volleyball player takes a stand after competing against trans woman: 'Slamming the ball in our faces'
Student athlete Macy Petty discusses preserving physical integrity and female progress after the House passes a bill to protect women's sports.
Riley Gaines flames ESPN over Lia Thomas walkout response: 'No surprise to me'
Swimmer Riley Gaines, who tied with transgender athlete Lia Thomas in the NCAA championships last year, criticizes ESPN for spotlighting Thomas for Women's History Month.
March Madness will cost employers $17B this year as workers slack off
The cost of lost worker productivity for employers due to March Madness will reach an eye-popping amount this year, Challenger, Gray & Christmas estimated.
Coors Light Coors-icles launch as a March Madness treat: 'Moment of chill'
Coors Light Coors-icles are limited-edition, beer-flavored ice pops meant for adults of drinking age. The treat will be available during March Madness.
Pizza Hut celebrates March Madness with mini basketballs
Pizza Hut is celebrating March Madness with limited-time offerings, including sales of mini basketballs, the restaurant chain announced Wednesday.
Barack Obama-signed March Madness bracket up for auction, estimated value at $20,000
Former President Obama's first March Madness bracket after he was re-elected in 2012 is up for auction, and experts believe it can fetch over $20,000.