Ford

Ford is targeting non-traditional truck buyers with its new compact Maverick pickup. The crossover pickup comes with a standard hybrid powertrain for $21,490.

More than 10,300 electric vehicles were sold last month, with the F-150 PowerBoost and Escape providing the largest boost, the automaker said.

Ford is offering a $1,000 incentive to customers who custom order their vehicles due to delays caused by the semiconductor chip shortage hitting the auto industry. The top-selling F-150 is included in the program.

Strong sales of Ford's F-150 Lightning may serve as a positive barometer for the automaker's major push into electric vehicles.

A crowdsourced tally says that the number of reservations for the Tesla Cybertruck is now over one million. The electric pickup is scheduled to enter production by the end of 2021.

Ford will add two new electric vehicle platforms to its arsenal as it expands its lineup of electric vehicles. One will be used for full size trucks and the other for smaller cars and SUVs.

When the Ford F-150 Lightning goes on sale next year, these are some of the other electric trucks it could be competing against.

Ford CEO Jim Farley Tweeted that the automaker already has 44,500 reservations for the electric F-150 Lightning, just two days after it was revealed. President Biden took the truck for a spin on Tuesday ahead of its official debut.

Ford and SK Innovation have announced plans for a joint venture to build electric vehicle battery cells in the U.S. The cells will be used in the Ford F-150 Lightning and future models.

Ford's general manager of battery electric vehicles, Darren Palmer, said the Ford F-150 Lightning was designed to make margin, even with a starting price below $40K.

Ford is cutting back on production and issuing a series of temporary plant shutdowns as the automaker continues to feel the pain from a global semiconductor chip shortage.

The Ford Motor Company continues to be a family business.

Ford says it is starting to send out in-car gaming with over-the-internet software updates to some of its newer models as the auto giant moves to offer technology to match electric car maker Tesla.

The reveal will be broadcast live across more than 30 physical and digital destinations, including Facebook, YouTube, Twitter and sites in New York City's Times Square and Las Vegas Boulevard.

Ford is recalling nearly 617K Explorer SUVs to fix an issue with their roof rail covers. The part can come loose while driving. Ford will add additional retaining pins to address the issue.

Ford's April sales were up 64.8% compared to 2020. It also sold more cars than it did in 2019.

Ford will open the Ford Ion Park battery research center in Michigan next year. The facility will help support its $22 billion investment in electrified vehicles.

The earnings parade rolls on this week as dozens of names including Tesla, Microsoft, Alphabet, Apple, Amazon and Facebook are set to report.

Ford took swipes at GM and Tesla in its announcement and it is getting ugly.

Production has been stalled at General Motors' Kansas City, Kansas, factory for over two months and workers have been temporarily laid off since early February.