Bud Light exec reveals the 'four things' that made this year's Super Bowl ad a success
Bud Light Senior VP of Marketing Todd Allen told Fox News Digital how the beer maker's well-received Super Bowl ad starring Shane Gillis and Post Malone came together.
Beer industry expert says Bud Light is doing 'all the right things' with Shane Gillis Super Bowl ad
Bud Light's Super Bowl ad may help the company rebound from their disastrous 2023 partnership with Dylan Mulvaney, according to industry experts and insiders.
Beer industry in decline as craft breweries face higher costs
Even though Colorado has the fourth most breweries of any state, right behind Pennsylvania, New York, and California, it saw some of the most closures last year, data shows.
Anheuser-Busch CEO wants beer to be labeled 'American' made: I don’t like the word 'domestic'
Anheuser-Busch's CEO is asking the company's distributors and partners to drop the term "domestic" and replace it with "American," saying it better recognizes the industry's identity.
Alcohol maker stocks see declines in wake of Surgeon General cancer advisory
Popular alcohol producers had a bumpy morning as investors reacted to an advisory from the U.S. Surgeon General about alcohol and cancer.
Jimmy Carter remembered as 'hero' that sparked craft beer industry
Boston Beer Co. founder Jim Koch and America's homebrewers credit former President Jimmy Carter with sparking the nation's craft beer industry, hailing him a "hero."
For tap beer, this Anheuser-Busch brand is now tops
There is a new favorite beer on tap. One of Anheuser-Busch InBev's beers nabbed the top spot last month, according to data from Draftline Technologies.
Modelo and Corona parent company says weak wine demand could impact latest earnings
Constellation Brands has been seeing soft demand in its wine and spirits segment, and the alcohol producer recently said it will weigh on its second-quarter results.
Chick-fil-A, Bud Light’s Dylan Mulvaney lead woke files in Gasparino’s new book
FOX Business' Charlie Gasparino's new book, "Go Woke, Go Broke," details the rise of corporate wokeness, including Bud Light's debacle with Dylan Mulvaney and fight over Chick-fil-A.
Ultra Right Beer unveils limited edition can featuring Trump's 'iconic fist pump' post-assassination attempt
A conservative beer company has released a limited edition can that features former President Trump holding his fist in the air after an assassination attempt.
Conservative beer company unveils can featuring Trump's 'iconic fist pump'
Ultra Right Beer is rolling out the limited edition can based on Trump’s reaction to the failed assassination attempt against him.
Bud Light falls to No. 3 beer brand more than year after Dylan Mulvaney controversy
Bud Light has still not recovered from a controversial partnership last year with transgender influencer Dylan Mulvaney that sparked a boycott of the beer.
Wrestling legend Hulk Hogan enters beverage ring with launch of Real American Beer
WWE legend Hulk Hogan is hoping to unite the country with the launch of Real American Beer, a premium American-made light lager that hits retailers on Thursday.
Sewage to suds? German company uses treated wastewater to make beer.
A German water solutions company teamed up with members of the Technical University of Munich and the city of Weissenburg to use treated sewage water to make a beer called "Reuse Brew."
Ultra Right Beer announces special giveaway in latest ad hitting back at critics: 'How's that for tone?'
Conservative beer brand UltraRight announced a car giveaway in the company's latest ad for "100% woke-free" beer.
Americans are drinking less; non-alcoholic brands are saturating shelves: report
Hop Wtr is a non-alcoholic beverage brand based in Los Angeles made of hops. The product hit shelves in 2020 as more Americans became health-conscious.
Patrick Mahomes partners with Coors Light on 'Dad Bod' T-shirts for children's charity
Patrick Mahomes teamed up with Coors Light to create "Dad Bod" T-shirts. A portion of the proceeds will go to Mahomes' charity, 15 and the Mahomies Foundation.
Ultra Right Beer creator recounts trials and tribulations of launching successful brand in 12 days
Conservative Dad's Ultra Right Beer, a brand that launched amid backlash to Bud Light, jumped on a "significant cultural moment" exactly one year ago.
5 women-owned alcohol brands to get behind during Women's History Month
Women-owned businesses are more common than one might think. Globally, in 2023, 34% of small, medium and large firms were owned by at least one woman.
Company using blockchain technology for peer-to-peer alcohol trading and authentication
Baxus is co-owned by Carrie Kellar and her partner Tzvi Wiesel. The two met when she was the head TA of a database course at Columbia University.