NCAA BK

After becoming the first pick of the WNBA Draft and becoming the face of women's sports, Caitlin Clark is reportedly nearing a lucrative deal with Nike.

Both the men's and women's Final Four are setting records - the women's is the most expensive and best-selling, while the men's also has the highest ticket prices ever.

The NCAA basketball tournament tips off this week and while athletes compete on the court, brands like Nike, Jordan, Under Armour and Adidas are vying for exposure in March Madness.

Caitlin Clark, the projected top pick in the WNBA Draft, has taken college basketball by storm. And fans will have to pay a hefty sum if they want to watch her in person.

Jim “Mattress Mack" McIngvale has once again put a large sum of money on the line in hopes a Texas-based team will win a national championship.

LSU women's basketball star Angel Reese landed an name, image and likeness deal with Reebok as Shaquille O'Neal's first decision as president of the brand's basketball division.

The Pac-12 Conference was rocked by the latest wave of college sports realignment when six of its remaining 10 members announced departures for other conferences with better TV deals.

Olivia Dunne is one of the pioneers in the NIL space, and she wants to make sure her fellow female LSU Tigers get their own deals down the road.

March Madness has arrived and college basketball stars are cashing in with name, image and likeness (NIL) deals that allow them to earn money while maintaining their eligibility.

The March Madness basketball tournament gets underway this week, and while teams compete on the court, apparel brands like Nike, Under Armour and Adidas compete for exposure.

March Madness tips off this week and 68 million American adults are planning to place bets valued at a collective $15.5 billion according to an American Gaming Association survey.

Former President Obama's first March Madness bracket after he was re-elected in 2012 is up for auction, and experts believe it can fetch over $20,000.

The founder of a new name, image and likeness (NIL) advisory firm says educating student-athletes is the "most critical" piece to success in the uncharted industry, telling FOX Business that players need to learn financial literacy, an understanding of social media, content creation and taxes.