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Texas Longhorns quarterback Quinn Ewers has signed an NIL deal with Athletic Brewing, a non-alcoholic beer company, ahead of the 2024 season.

USC Trojans quarterback Caleb Williams is focused on making millions in the NFL, but he was already making big money in college, according to a new report

The University of Kentucky is one Power Five school that will sell alcohol inside their stadium. Notre Dame and Georgia are two that still do not sell to general admission.

A sunglasses company has brought in $4.8 million in sales since the announcement of its new sunglasses in a a partnership with Deion Sanders.

NIL — name, image and likeness — has allowed college athletes to monetize their personal brands, and LSU has given players like Jayden Daniels the tools to succeed.

The Pac-12 Conference was rocked by the latest wave of college sports realignment when six of its remaining 10 members announced departures for other conferences with better TV deals.

The impact of FTX's bankruptcy on its involvement in sports has begun. The exchange's logo was removed from the University of California's football field.

The founder of a new name, image and likeness (NIL) advisory firm says educating student-athletes is the "most critical" piece to success in the uncharted industry, telling FOX Business that players need to learn financial literacy, an understanding of social media, content creation and taxes.

NFL great Joe Theisman isn’t against college athletes being able to monetize their name and likeness, but he calls it a “slippery slope” that will have serious implications unless the NCAA figures out a good system for it.