Former Patrón execs disrupt vodka category with blue Weber agave spirit typically found in tequila
Weber Ranch Vodka is made with 100% blue Weber agave and has a velvety mouthfeel. It is the first product launched to consumers by Round 2 Spirits.
Americans are drinking less; non-alcoholic brands are saturating shelves: report
Hop Wtr is a non-alcoholic beverage brand based in Los Angeles made of hops. The product hit shelves in 2020 as more Americans became health-conscious.
Derek Jeter, Serena Williams, other all-star athletes join Cincoro Tequila founders, including Michael Jordan
All-star athletes, including Keegan Bradley, Michael Strahan, Derek Jeter, Serena Williams and Dustin Johnson, were announced as co-owners of Cincoro Tequila.
Paralyzed former Rutgers athlete expands bourbon brand into NY, donates $5.20 of every sale to research
Eric LeGrand's bourbon brand is expanding its reach from New Jersey and Kentucky into New York. The brand is donating proceeds from cases sold to paralysis research.
Don Julio’s grandson on drawing from family, heritage while kick-starting additive-free tequila brand
Eduardo "Lalo" González's father with the same name founded Don Julio and named the brand after his father. In 2017, González founded a tequila brand and named it after his own father.
Kentucky Derby attendees can store alcohol in their fancy hats thanks to Fireball Whisky's new products
The 2024 Kentucky Derby is nearly here, and Fireball Whisky is offering customers the chance to store its cinnamon whisky in a fascinator or hat. See the unique product.
Company using blockchain technology for peer-to-peer alcohol trading and authentication
Baxus is co-owned by Carrie Kellar and her partner Tzvi Wiesel. The two met when she was the head TA of a database course at Columbia University.
Shirley Leigh-Wood Oakes, partner and CEO of Mezcal Campante on traditional spirits and being a business woman
Mezcal made by Mezcal Campante is from Oaxaca, Mexico. Shirley Leigh-Wood Oakes, partner and CEO, is paving the way for other women in the spirit industry.
Alexandra Dorda-Marcu, founder of Kasama Rum, details what it is to be a woman in the spirits category
Alexandra Dorda-Marcu is the daughter of Tad Dorda, founder of Belvedere and Chopin Vodka. She founded her own spirits brand, Kasama Rum, in 2021.
New York man launches bourbon brand in honor of toddler daughter who suffered a stroke
New York father names his spirit company Fat Baby Bourbon after he was inspired by his miracle baby, who suffered a stroke at two days old — and has made a remarkable comeback.
Karma, the nightclub featured on MTV's 'Jersey Shore,' has been demolished
The nightclub called Karma where MTV's "Jersey Shore" cast members Pauly D, Snooki. Vinny, Sammi, Ronnie, JWoww and Deena partied, has been demolished in Seaside Heights, New Jersey.
Bottle of luxury Scotch whisky sells for over $2M at auction, breaking records
A bottle of Macallan Scotch whisky sold for over $2 million at auction this week, breaking records for spirits of its kind. The previous record was $1.9 million.
Dry climate in California ideal for farming agave, meeting demand for spirits
Agave plants thrive in dry climates, like those across California. The Golden State is rapidly growing with farmers eager to produce the plant for spirits.
More colleges, universities are adding boozy beverages to stadiums for game day
The University of Kentucky is one Power Five school that will sell alcohol inside their stadium. Notre Dame and Georgia are two that still do not sell to general admission.
Kelce and Swift inspire bold red lipstick from Fireball that tastes like cinnamon whisky: 'Extra heat'
Fireball Cinnamon Whisky is preparing to release a Fireball Cinnamon Delight RED Lipstick that hints at the Travis Kelce and Taylor Swift rumored relationship.
New Bob Dylan bourbon, 'definitive' 608-page biography slated for joint October release
Homesick Blues Minnesota Wheated Bourbon Whiskey and biography "Bob Dylan: Mixing Up The Medicine" scheduled to be released October 24, available for pre-order.
Playboy enters ready-to-drink alcohol market with new vodka seltzer
Playboy is launching Play Hard vodka seltzer — a canned, low-calorie alcohol beverage. Playboy Spirits says its hoping to attract Millennial and Gen Z customers.
Four Branches Bourbon celebrates National Bourbon Day by telling stories of those who have served
Veterans and co-founders of Four Branches Bourbon, Mike Trott and Rick Franco, told "Fox & Friends" about how they created their bourbon brand in honor of those who served alongside them.
Van Halen's Sammy Hagar takes it ‘next level’ launching Cabo Wabo Beach Club
Rock icon and spirits entrepreneur Sammy Hagar recently opened his first Cabo Wabo Beach Club at the Waterfront Resort in Huntington Beach, California.
Kentucky Bourbon Trail on pace to surpass record-high number of distillery visitations in a year
The Kentucky Bourbon Trail is expecting a record-high number of distillery visits in a year. Distilleries on the trail will likely exceed the combined visits record set in 2019.