UFC and IBM reveal AI-powered 'In-Fight Insights' technology ahead of Madison Square Garden event
UFC and IBM launched "In-Fight Insights," its AI-drive live alert platform ahead of UFC 322, analyzing 13.2 million data points to enhance the fan experience.
On Location creates exclusive fan experiences for MSG weekend with UFC title fight, John Cena's 'RAW' farewell
On Location is providing special ticket packages for UFC 322 and WWE’s "Monday Night Raw" in a stacked weekend at Madison Square Garden.
DraftKings CEO credits FBI, NBA for quick action in betting scandal
DraftKings CEO Jason Robins joins 'Varney & Co.' to discuss the impact of winning bettors on profits, the NBA betting scandal response and why legal sportsbooks remain strong.
Anheuser-Busch boosts Folds of Honor with new donations across major sports events for First Responders Day
Anheuser-Busch continued its longtime support of Folds of Honor, donating during major sports events to fund scholarships for families of fallen heroes and first responders.
Brian Kelly's LSU firing: Where will his $54M buyout rank among college football's biggest?
As LSU faces a massive buyout after firing Brian Kelly, the projected $54 million payout could rank among college football's highest ever.
Lululemon partners with NFL to launch officially licensed apparel for all 32 teams
Athletic apparel giant lululemon partnered with NFL for its first-ever officially licensed team gear collaboration, launching Oct. 28 through Fanatics.
Trump's New Jersey Generals jacket up for auction
President Donald Trump’s vintage New Jersey Generals jacket, worn during his USFL ownership, went up for auction 40 years after the league’s final game.
NBA stars arrested by FBI in massive gambling scheme tied to mafia families
Sports commentator Patrick McEnroe discusses the arrests of over 30 individuals, including Chauncey Billups and Damon Jones, in a sprawling gambling operation tied to rigged poker games and mafia families.
Basketball betting scandal fallout could have a far-reaching impact
OutKick host Dan Dakich discusses the basketball betting scandal and how it could affect the integrity of the NBA on ‘The Bottom Line.’
Failla: NBA alleged mob ties often involve ‘more than money’
Fox News host Jimmy Failla and ex-Trump campaign staffer Caroline Sunshine weigh in on NBA players and coaches caught in an alleged gambling scheme linked to the Mafia on 'Kudlow.'
NFL star Travis Kelce teams up with JANA Partners for major Six Flags investment
JANA Partners teamed up with NFL star Travis Kelce and executives Glenn Murphy and Dave Habiger to acquire a 9% stake in Six Flags Entertainment Corporation.
NFL legend Drew Brees announces major flag football partnership with Unrivaled Sports
Drew Brees partnered his Football 'N' America youth flag football league with Unrivaled Sports to expand one of the fastest-growing sports nationwide.
Patriots legend Vince Wilfork teams up with Samuel Adams for grilling-themed beer launch
Samuel Adams brewery collaborated with former New England Patriots star Vince Wilfork to create "Vince Grill-Fork Lager," a limited-edition Vienna-style beer.
UFC ring announcer Bruce Buffer talks 'no-brainer' partnership with Bud Light
Longtime UFC announcer Bruce Buffer has officially joined forces with Bud Light as a spokesperson, marking a full-circle moment with the brand’s role as the UFC’s official beer sponsor.
58-year old makes history playing college football at Lycoming College
The oldest active college football player Tom Cillo discusses his journey becoming a defensive lineman at Lycoming College on ‘Varney & Co.’
NBA player launches faith-based sneaker, aims to unite those who 'serve the same God'
NBA player Jonathan Isaac explains why he is launching a faith-based sneaker and honors late Turning Point USA founder Charlie Kirk on 'The Bottom Line.'
NBA champion Zaza Pachulia, WNBA star Breanna Stewart, other top athletes partner with basketball tech company
Shoot 360 blended data and technology to transform basketball training. The innovative company has attracted investments from current and former NBA and WNBA players.
Europe Ryder Cup member Sepp Straka: How much has he earned in his career?
Sepp Straka secured an automatic spot on Team Europe for the Ryder Cup following his breakout 2025 season, highlighted by victories at the American Express and the Truist Championship.
Jake Paul's Betr Picks app gets complete overhaul with arcade games and NFL promotions
With the 2025 NFL season kicking off, Jake Paul’s Betr Picks app debuted a major revamp featuring a new interface, $10 free bets and its own “Betr Arcade."
Top college's athletic director says Congress must be involved in NIL regulation
Ohio State athletic director Ross Bjork urged Congress to step in on college sports turmoil, citing transfer portal upheaval and mounting legal battles.