Game on! Rubik’s Cube announces eco-friendly version of the famous rotating puzzle
Rubik's Cube launched their first-ever 100% recycled cube for purchase. Manufactured by Spin Master, the model is a part of their sustainability initiative to be more eco-friendly.
Holiday donations to food banks and toy drives dwindle due to inflation: 'People pull back'
Food banks and toy drives in the U.S. are in need of holiday donations as many struggle to keep up with rising demand while inflation takes a toll on organizations and families.
Growing 'kidult' trend takes toy industry by storm
Fox News Digital hears from leading experts on the new "kidulting" trend and how it's impacting the toy industry this holiday shopping season.
Arizona toy store forced to close over inflation after 24 years in business: 'Heart-wrenching'
Local small business Kidstop Toys & Books in Scottsdale, Arizona, is closing its doors after 24 years in business, and inflation is reportedly the reason why.
Who’s getting a car for Christmas? Ask the people who sell giant bows
Some makers and sellers of car bows, the oversized decorations that sit on hoods and roofs, are reporting a steep decline in business this holiday season.
American Girl blasted for girl's guidebook pushing transgender puberty blockers as fix to body image issues
American Girl was blasted by parents and conservative journalists for its new 96-page girl's guidebook advising girls uncomfortable with their bodies to seek puberty blockers.
'The Elf on the Shelf': How the brand evolved over 17 years
Elf on the Shelf, the storybook turned toy franchise, has become a Christmastime tradition for many families. Here's how the brand has evolved in the last 17 years.
Spinning top, Lite-Brite, 'He-Man' line join Toy Hall of Fame
The National Toy Hall of Fame inducted three new honorees Thursday: the spinning top, Hasbro's Lite Brite, and the Masters of the Universe toy line of 1980s 'He-Man' fame.
Toys R Us launches 451-store revival in Macy's locations ahead of holiday season
Macy's and WHP Global, which owns Toys R Us, made the deal in 2021 but only started opening locations in summer 2022 and accelerated plans to capitalize on the holiday season.
10 popular kids toys that will be sold ahead of holiday season at BJ's
The holidays are right around the corner. Take a look at this list of popular new toys to be sold at BJ's Wholesale Club in the beginning of October.
Target, FAO Schwarz partner for holiday toy season
Target and FAO Schwarz have partnered on an exclusive toy agreement just in time for the holiday season. Here's what that means for gift-giving this year.
Bingo, Lite-Brite, Nerf in the running for National Toy Hall of Fame
Voting has opened for the finalists to be inducted into the National Toy Hall of Fame. Some of the classic toys on the ballot are bingo, Breyer Horses, Catan, Lite-Brite and Nerf Toys.
Tonka, celebrating its 75th birthday, asks families to make time for 'playcations'
Toy companies Basic Fun! and Hasbro, Inc. have partnered on a Tonka Playcation campaign in honor of the steel toy truck brand's 75th birthday this year.
Barbie honors first female self-made millionaire, Madam C.J. Walker, with new doll
Mattel's Barbie is honoring Madam. C.J. Walker, the first self-made female millionaire in the U.S., with a doll as part of Barbie's Inspiring Women series.
LEGO celebrates 90th anniversary with 'World Play Day'
LEGO is celebrating its 90th anniversary on Aug. 10, 2022, and has launched an exclusive LEGO set, plus a campaign to encourage family-friendly playtime.
Toys R Us reopens in 9 states, more locations 'coming soon'
Toys R Us, the beloved children's toy store, is officially back inside Macy's locations in 9 states, with more "coming soon."
Tony Hawk partners with Hot Wheels for new finger skateboard toy line
In August, legendary skateboarding icon Tony Hawk will partner with Hot Wheels to release a new line of fingerboards for kids of all ages.
Christmas in July: LEGO, Funko, Mattel, Hasbro announce new products at SDCC to score ahead of the holidays
World's largest toy manufacturers make their return at San Diego Comic-Con 2022, and with their presence comes presents for people of all ages.
Jane Goodall Barbie doll debuts ahead of World Chimpanzee Day
Barbie models a doll after English conservationist Jane Goodall, who was instrumental in chimpanzee research in the 1960s. Here's what you need to know about the sustainable campaign.
David Bowie Barbie doll dressed in iconic blue suit is released by Mattel
Mattel has released a second David Bowie doll on Wednesday. The newest doll is dressed in a replica of Bowie’s powder-blue suit from his “Life on Mars?” music video.