March Madness

March Madness has officially kicked off and fans from across the country are traveling to Las Vegas, where they are predicted to bet more than $3 billion.

X and Uber Eats are partnering on a March Madness bracket challenge that would reward the picker of a perfect bracket with the choice of a future trip to Mars via SpaceX's Starship.

March Madness games are right around the corner and, with the start of both the men’s and women’s tournaments, an eye-popping amount of bets are poised to be placed.

A recent Action Network survey reveals how much time college basketball fans who work full-time spend watching March Madness, and the potential ramifications it has on the U.S. economy.

Elon Musk says his AI startup xAI's new Grok-3 chatbot could help a lucky user pick a perfect March Madness bracket, despite no perfect brackets ever having been submitted.

Both the men's and women's Final Four are setting records - the women's is the most expensive and best-selling, while the men's also has the highest ticket prices ever.

March Madness with star athletes competing on the biggest stage of the season with their teams, while sponsors are capitalizing on the occasion with NIL deals for standout players.

The NCAA basketball tournament tips off this week and while athletes compete on the court, brands like Nike, Jordan, Under Armour and Adidas are vying for exposure in March Madness.

Sixty-eight million Americans are expected to place bets on March Madness games when it's all said and done. That’s 18 million more people betting compared to last month’s Super Bowl.

March Madness has arrived and college basketball stars are cashing in with name, image and likeness (NIL) deals that allow them to earn money while maintaining their eligibility.

The cost of lost worker productivity for employers due to March Madness will reach an eye-popping amount this year, Challenger, Gray & Christmas estimated.

Coors Light Coors-icles are limited-edition, beer-flavored ice pops meant for adults of drinking age. The treat will be available during March Madness.

The March Madness basketball tournament gets underway this week, and while teams compete on the court, apparel brands like Nike, Under Armour and Adidas compete for exposure.

March Madness tips off this week and 68 million American adults are planning to place bets valued at a collective $15.5 billion according to an American Gaming Association survey.

Pizza Hut is celebrating March Madness with limited-time offerings, including sales of mini basketballs, the restaurant chain announced Wednesday.

Former President Obama's first March Madness bracket after he was re-elected in 2012 is up for auction, and experts believe it can fetch over $20,000.

A National Research Group survey of 1,000 American bettors ages 18 to 64 found that 64% of respondents who bet on the 2022 NCAA tournament did not fill out a bracket.

DraftKings and Steve Case: Why the co-founder of AOL rolled the dice.

Shares of sports-betting platforms DraftKings Inc. and Penn National Gaming Inc. rallied Friday as March Madness gets ready to tip off.

March Madness is expected to be the most wagered on sporting event of all time, according to research from PlayUSA.