NEWS EVENTS

Company executives are broadening their upcoming Super Bowl advertisements to appeal to more female and Gen Z viewers ahead of the Big Game Sunday night.

Come Near's latest Super Bowl ad takes a personal approach, inviting viewers to consider Jesus' perspective on modern societal pressure and expectations.

Kendall Jenner's viral Fanatics Sportsbook Super Bowl ad invoking the "Kardashian Kurse" exceeded expectations, driving massive downloads and engagement, CEO Matt King says.

Southwest's new assigned seating policy gets the Super Bowl treatment. The airline's new ad pokes fun at chaotic boarding days while attempting to embrace change.

Super Bowl Breakfast emcee Brent Jones discussed the 38th annual Athletes in Action event, which will feature Andrew Luck, Condoleezza Rice and Christian McCaffrey.

Kendall Jenner's viral Super Bowl ad for Fanatics Sportsbook sparked a playful exchange with ex-boyfriend Devin Booker over her million-dollar Patriots bet.

Fanatics Fine Art launches with an exclusive collection featuring hand-painted Patriots and Seahawks helmets and jerseys by four artists for Super Bowl LX.

Kendall Jenner had some fun with the fan-theorized "Kardashian Kurse," an internet joke that Fanatics Sportsbook helped turn into a fun Super Bowl betting strategy.

Tom Brady and Druski teamed up with Gopuff and The Super Monday Off Coalition to push for Super Bowl Monday as a national holiday in the United States.

An employee of investor Warren Buffett won a $1 million prize by picking the winners of 31 of the 32 games played last week in the NCAA Men's Tournament.

March Madness has officially kicked off and fans from across the country are traveling to Las Vegas, where they are predicted to bet more than $3 billion.

X and Uber Eats are partnering on a March Madness bracket challenge that would reward the picker of a perfect bracket with the choice of a future trip to Mars via SpaceX's Starship.

March Madness games are right around the corner and, with the start of both the men’s and women’s tournaments, an eye-popping amount of bets are poised to be placed.

A recent Action Network survey reveals how much time college basketball fans who work full-time spend watching March Madness, and the potential ramifications it has on the U.S. economy.

Elon Musk says his AI startup xAI's new Grok-3 chatbot could help a lucky user pick a perfect March Madness bracket, despite no perfect brackets ever having been submitted.

Bud Light Senior VP of Marketing Todd Allen told Fox News Digital how the beer maker's well-received Super Bowl ad starring Shane Gillis and Post Malone came together.

Bud Light's Super Bowl ad may help the company rebound from their disastrous 2023 partnership with Dylan Mulvaney, according to industry experts and insiders.

Applebee’s is offering a one-day boneless wing deal to customers after the Philadelphia Eagles snagged a pick-six during Super Bowl LIX against the Kansas City Chiefs.