NEWS EVENTS

Both the men's and women's Final Four are setting records - the women's is the most expensive and best-selling, while the men's also has the highest ticket prices ever.

March Madness with star athletes competing on the biggest stage of the season with their teams, while sponsors are capitalizing on the occasion with NIL deals for standout players.

The NCAA basketball tournament tips off this week and while athletes compete on the court, brands like Nike, Jordan, Under Armour and Adidas are vying for exposure in March Madness.

Beer sales in bars and restaurants surged for this year's Super Bowl compared to 2023, but customers' favorites were not the same. Corona was the top seller, while Bud Light plunged.

Travis Kelce had a rental home while he and the Kansas City Chiefs were in Las Vegas to play the San Francisco 49ers in the Super Bowl, according to the US Sun.

Super Bowl LVIII was great for ratings, averaging a record 123.7 million viewers, according to Nielsen. It also appeared to be a notable one for major betting companies.

The extended edition of Dunkin’s hit "DunKings" Super Bowl ad has gone live amid the coffee and donut chain seeing major demand for its affiliated merchandise.

Paramount Global is laying off 800 employees to cut costs and return to earnings growth as the media industry grapples with streaming dominance and the fallout from Hollywood strikes

Kansas City Chiefs star Travis Kelce's mother, Donna Kelce, took a Southwest flight home after her son's team beat the San Francisco 49ers in Super Bowl LVIII.

This past weekend’s Super Bowl LVIII drew 123.4 million average viewers, the highest ever for the NFL’s biggest game, CBS Sports says.

Taylor Swift was seen at Super Bowl 2024 wearing a pair of jeans designed by the New York-based brand, Area. The denim pants, priced at $695, are currently sold out online.

Despite spending millions to win over Super Bowl viewers, form Anheuser-Busch exec Anson Frericks claims Bud Light's commercial doesn't give its authenticity back.

The franchise was established in 1960 by Lamar Hunt and played as the Dallas Texans from 1960 to 1962. A year later, the team moved to Kansas City and was renamed the Chiefs.

The "He Gets Us" campaign's two 2024 Super Bowl ads were billed as too controversial by those who cited a link to the family behind Hobby Lobby.

Players named the MVP of the Super Bowl have for decades proclaimed that they're going to Disneyland or Disney World to celebrate their accomplishment as part of Disney's ad campaign.

Bass Pro Shops is making its $7 million investment in a Super Bowl ad for its Tracker boats go further by planning to feature it during the Daytona 500 race next Sunday.

People staged a protest outside a small Wisconsin business because the shop is selling celebrity-themed "prayer candles." Some of the candles feature Travis Kelce and Taylor Swift.

Former Kansas City Chiefs long snapper Kendall Gammon opens up about past trauma and the pressure he faced in the NFL to help veterans and first responders at War Horses for Veterans.

Martin Scorsese directed a commercial for Squarespace for the Super Bowl about UFOs called "Hello Down There," in which aliens are trying to show humans they exist.

Proposition bets have become a staple of Super Bowl tradition and in some instances become so popular that people are more interested in them than in the game.