Sports

Nike CEO Elliott Hill opened up about the company's turnaround on "The Claman Countdown," outlining how a focus on sports is essential to Nike's future.

Christian Pulisic partnered with Hershey's for limited-edition chocolate bars honoring the U.S. soccer star ahead of the 2026 FIFA World Cup on home soil.

Kai Trump and Accelerator Active Energy launched Blue Raz Slush, her first signature flavor with the energy drink brand, inspired by her love of blue raspberry movie slushies.

BODYARMOR FIT launched as a sparkling sports drink with electrolytes, caffeine and zero sugar for everyday active hydration beyond workouts, championed by Bengals QB Joe Burrow.

As the nicotine pouch market continues to surge, FRE Nicotine Pouches became UFC's first official nicotine pouch partner in a landmark deal with TKO Group Holdings.

Major League Wrestling (MLW) CEO Court Bauer talked to FOX Business about "MLW Fusion" coming to Veeps and why it's important to him to keep the show free.

The 2026 FIFA World Cup will be the most technologically advanced in history, and Lenovo is helping the soccer governing body produce AI-powered tech solutions for all involved.

Major League Wrestling (MLW) will air "MLW Fusion" weekly on Veeps starting on Saturday as the promotion continues to draw interest on the pro wrestling landscape.

Five Iron Golf unveiled a new tournament platform featuring cash-prize simulator competitions, live leaderboards and multiple formats for golfers nationwide.

Fanatics and American Express announced a new partnership on Wednesday that allows Amex cardholders to engage more deeply with their sports fandom while earning Fanatics rewards.

Ahead of the 2026 FIFA World Cup, Lowe's "Epically More Messi" campaign is highlighted by a limited-edition, 10-foot inflatable version of Lionel Messi for homes.

Ahead of the World Cup, Guinness, the iconic beer brand, collaborated with Art of Football for a limited-edition jersey exclusive to North America as part of a broader campaign.

New Balance has built its baseball empire through athlete partnerships with Shohei Ohtani and Francisco Lindor, and it's staying true to its family-run values has played a vital role.

Miller Lite launched a first-of-its-kind MVP Matchball for the 2026 FIFA World Cup, a gold and white ball 1.5 times larger than regulation size that holds a 12-pack of beer.

FIFA partnered with Fanatics for an exclusive collectibles deal that includes trading cards, debut patches and digital items, ending its decades-long relationship with Panini.