Super Bowl

Bass Pro Shops is making its $7 million investment in a Super Bowl ad for its Tracker boats go further by planning to feature it during the Daytona 500 race next Sunday.

People staged a protest outside a small Wisconsin business because the shop is selling celebrity-themed "prayer candles." Some of the candles feature Travis Kelce and Taylor Swift.

Former Kansas City Chiefs long snapper Kendall Gammon opens up about past trauma and the pressure he faced in the NFL to help veterans and first responders at War Horses for Veterans.

Martin Scorsese directed a commercial for Squarespace for the Super Bowl about UFOs called "Hello Down There," in which aliens are trying to show humans they exist.

Proposition bets have become a staple of Super Bowl tradition and in some instances become so popular that people are more interested in them than in the game.

Companies and brands looking to run advertisements during Sunday's Super Bowl will be spending about $7 million for just thirty seconds of airtime.

A new survey shows many U.S. workers are already planning not to come into the office on the day after the Super Bowl, and the high number of remote workers has IT managers on alert.

Cryptocurrency firms are not spending their advertising dollars on Super Bowl spots this year despite it being the biggest marketing event of the year.

Americans will be putting down $23.1 billion total on Super Bowl bets this year, an AGA survey found. Some of those wagers may even involve pop star Taylor Swift.

There's "a lot of excitement" — more than $23 billion worth, to be exact — around the Super Bowl LVIII's prop bets. FanDuel and DraftKings CEOs weigh the betting predictions.

Fanatics and Make-A-Wish are helping grant 20 wishes for children who want to see the Super Bowl, but first, Micah Parsons, Davante Adams and Damar Hamlin surprised them at an event.

Taylor Swift to be in Sin City to cheer on Travis Kelce and the Kansas City Chiefs in the Super Bowl. She could stay in pricey rental in Lake Las Vegas, where Kelce is staying.

Can you guess the most popular Super Bowl snacks that people buy? Instacart reveals what treats Americans want to get their hands on, according to the company's data.

NFL wife Kristin Juszczyk credited Taylor Swift with helping her launch her design career. Swift is known to wear handmade clothing or jewelry sent to her for Kansas City Chiefs games.

Furniture and appliance tip-over incidents have increased over the past decade, and federal safety regulators are issuing a warning ahead of Super Bowl watch parties.

The Kansas City Chiefs and San Francisco 49ers are preparing to hit the field for the highly-anticipated Super Bowl LVIII on Sunday evening. It will be a big day for their owners too.

Ziploc teamed up with Donna Kelce, the mother of Travis and Jason Kelce, ahead of the Super Bowl. She has been named chief leftover officer.

Domino's Pizza is offering a "Perfect Combo" deal that inclues two pizzas, Cinnamon Bread Twists, Parmesan Bread Bites and soda in honor of the Super Bowl.

Anheuser-Busch InBev is spending big on Super Bowl advertising with the aim of luring customers back as sales of its beleaguered Bud Light brand continue to suffer. But will it work?

Las Vegas is anticipating the arrival of Taylor Swift for Super Bowl weekend. The "Midnights" singer-songwriter is traveling to Sin City to support boyfriend Travis Kelce and the Kansas City Chiefs.