'Pawn Stars' host on why KFC's Colonel Sanders portrait is worth thousands

When it comes to splurging, Rick Harrison has a craving for the strange.

In the upcoming episode of "Pawn Stars Do America" airing Wednesday, Nov. 8, his crew came across a rare original portrait of Kentucky Fried Chicken founder Colonel Sanders in Lexington, Kentucky.

Not only was it the real deal, but it was purchased for $1,900, as viewers will discover, along with the portrait's surprising backstory.

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"All this pop culture stuff is really collectible," the host told FOX Business. "Look at classic Pepsi or Coca-Cola stuff. It’s a window to the past. It brings people back to that happy place. It brings back happy memories."

"And that’s why people buy them," he added.

The 58-year-old has been hitting the road across the country in search of treasure. Season 2 of "Pawn Stars Do America" follows his crew as they travel across the country in search of historical finds and equally valuable collectibles. Local fans are on site to present their heartfelt heirlooms for the chance at an in-person appraisal to make some coin.

"There’s a lot of cool stuff this season," said Harrison. "I spent too much money on cars in Detroit. I bought a lot of cars this year. But I get to go to cool places, buy cool stuff and they pay me to do it. Can you think of a better job?"

"Pawn Stars," which follows the Harrison family and its successful pawn business in Sin City, premiered in 2009. After more than 600 episodes, "Pawn Stars Do America" premiered in 2022.

In the spinoff, Harrison and his team investigate stories behind prized possessions, determine whether they’re legit and decide if it’s worth dishing out the cash. Trusted experts share their opinions, historical analysis and hands-on training.

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But if you don't have a finger-lickin' good portrait of the Colonel hanging around your attic, don't fret. You just gotta catch them all. Pokémon cards, that is.

In the new season, viewers will see how, in St. Petersburg, Florida, co-star Chumlee gets a lead about a local collector who’s looking to sell certain packs from his rare Pokémon collection worth $1.2 million.

"There are million-dollar Pokémon cards out there," Harrison explained. "I know nothing about them, but Chumlee does. He knows where to buy and sell all these trading cards. I’m lost in the whole thing because we certainly didn’t have Pokémon cards when I was a kid, but we sell a lot of them at my shop. We’ll probably do over a million dollars this year just in Pokémon cards."

"Next year I think we’ll do a lot more," Harrison added.

Pokémon cards are in demand now more than ever, he stressed. Rare cards can easily go for thousands of dollars. A first-edition card in pristine condition was up for auction in 2020 with a minimum bid of $50,000. According to the Guinness World Records, the most expensive trading card was sold at auction in 2022 for $900,000. Offers started as low as $75,000.

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"Older collectibles, like Pokémon cards, were bought by kids," Harrison explained. "They were generally abused, and then they threw them away. No one ever really thought they were going to be worth money. So, the ones that did survive are worth money. Lots of it. 

"And the rule of thumb is, what was really, really cool when you were young? Something popular in your teens or preteens could be worth a lot of money when you’re in your 50s. But now, what used to be cool when you were a kid is worth a lot of money if you’re in your late 30s, or early 40s. Pokémon cards, for example, were a craze with kids."

"It’s adults wanting to relive their childhood," Harrison continued. "I never thought it would be this extreme, but there are million-dollar Pokémon cards out there. And people are willing to buy them."

Like Pokémon cards, Harrison said sports cards always go up in value and old movie posters "are super hot right now."

But Swifties may want to hold onto their beloved merch.

Taylor Swift’s Eras Tour famously crashed Ticketmaster’s site and re-sale prices became astronomical. The tour, which has included nearly 60 shows so far, has grossed $780 million, Forbes reported. But memorabilia connected to the singer/songwriter and her stadium shows are only worth big bucks in your wildest dreams.

When Rick Harrison was asked how soon fans can expect their prized possessions to earn top dollar, he replied, "Maybe a thousand years from now."

"Here’s the thing. Taylor Swift is an incredible success story," Harrison explained about the 33-year-old singer/songwriter.

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"But when you look at the mass market, the stuff’s not rare," he shared. "It’s very, very common. There’s just so much Taylor Swift stuff out there. And chances are people are keeping them. If you’re one of those people who’s thinking, ‘Let’s buy the stuff now and sell it in a few years for a lot of money,’ it’s probably not going to happen. There’s just so much of it out there."

That's not the only thing collecting dust these days for him.

"Old Hollywood autographs are getting harder to sell," Harrison said. "People don’t know a lot of these older celebrities, so they’re just not collecting those autographs. Vintage guitars are also going down a bit."

As for cars, Harrison said he’s always looking. He noted that Detroit was a "buyer’s heaven." Some of his big-ticket items being highlighted this season include a 1971 Super Bee worth $54,000 found in Providence, Rhode Island, and a 1957 Ford Thunderbird Convertible in Ann Arbor, Michigan, for $40,000.

"I think I need to go into therapy with my car thing," he joked.

And like anyone else, Harrison sometimes has buyer’s remorse.

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"I’ve got this Egyptian head that’s really big," he said. "When I looked it up, it was supposed to be worth something. But it’s been sitting in the shop for 20 years. … That’s probably the worst."

But there is something out there that Harrison has coined his "ultimate holy grail."

"Thomas Jefferson’s copy of the Declaration of Independence," said Harrison. "It’s missing – it’s been missing forever. … That could be worth probably $15 million. A ridiculous amount of money. But the fun thing about my job is that things just show up."

Today, Harrison hopes audiences will be entertained by his latest finds.

"It’s one of the last family shows on television," he said. "It’s one where the grandparents, parents and kids can all sit down, watch together and learn something."