The 10 Most Valued Global Brands

Interbrand takes into account three key aspects that contribute to a brand’s value: financial performance, its role in the purchase process and company earnings. From Coke to first-time list maker Apple, we break down the brands that bank on influencing your life on a daily basis.

Coca-Cola: $71,861,000,000 The soft-drink giant founded in Atlanta in 1886, tops the list with its variety of beverages from the Coca-Cola Classic to Vitaminwater. (Reuters)

IBM 69,905,000,000 Big Blue is valued at nearly $70 billion and recently announced its first female CEO Virginia Rometty. (Reuters)

Microsoft: 59,087,000,000 Despite having lost some ground in its stock price, the software company continues to be a household name. (Reuters)

Google: 55,317,000,000 This company has become such a dominate player in the search-engine world that its name has become a verb. The company has grown 27% in the last year. (Reuters)

McDonald’s: 35,593,000,000 The Golden Arches continue to provide cheap and fast food around the world. The company’s decision to add McCafe has pushed sales and revenue even higher for the brand. (Reuters)

Intel: 35,217,000,000 The company’s wide variety of products helps this tech giant rank among the top names in microchip and computer design. (Reuters)

Apple 33,492,000,000 While the world was saddened by the recent death of former CEO and Founder Steve Jobs, Apple continues to take a bite out of the tech world. It recently released the iPhone 4S that sold in record numbers. (Reuters)

Disney: 29,018,000,000 Mickey Mouse and all his friends (OK they might have changed a little over the years) still sell at the box office, and Disney’s theme parks and TV deals through ABC and ESPN draw big revenue for the entertainment monster.

Hewlett-Packard: 28,479,000,000 The company recently reversed course on its decision to get rid of its personal computer decision—giving investors a little more confidence in the company. (Reuters)