The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the company will face near-term headwinds.
Catch a sneak peek of this year's Starbucks holiday cup designs before they're in stores: 'Really excited'
Starbucks is offering customers a sneak preview into their iconic holiday cup designs ahead of their 2024 store debuts nationwide in a campaign they're calling "Merrier Together."
Starbucks to scrap extra charges for this drink ingredient
Starbucks will soon ditch the upcharge it applies to drinks for non-dairy milk substitutions. That is slated to happen at North American company owned and operated locations in early November.
Starbucks ditching its olive oil-infused coffees
Starbucks is going to stop selling the olive oil-infused coffees it debuted last year. Sales will end next month, a Starbucks spokesperson told FOX Business.
Starbucks CEO says company will fix 'overly complex menu' to reverse sales slump
Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn around sagging sales.
Starbucks scales back discounts as new CEO seeks turnaround
Starbucks has been pulling back recent promotions as it works to turn around the company under new leadership. Brian Niccol took over the helm in August.
Coffee customers rank Starbucks last among competitors in key category, report says
Starbucks is the least affordable of seven coffee chains, according to a recent survey. So which chain is No. 1? One founded outside the U.S.
Starbucks North America CEO retires after five months in the role
The CEO of Starbucks North America, Michael Conway, has retired after five months in the role, and he will not be replaced, the coffee giant said Monday.
Starbucks CEO Brian Niccol debuts new US plan to keep you in stores longer
Starbucks CEO Brian Niccol is narrowing his focus on the company's U.S. business during his first days at the helm of the coffee giant. Part of his focus will be making stores more inviting.
Starbucks has gone through 6 CEOs since its IPO in 1992; company hiring, firing not without drama
Starbucks is a coffee company offering its costumers a variety of food and beverage products. The company has been led by several different men in its history.
New Starbucks CEO to commute from California home to Seattle HQ
Seattle-based Starbucks is letting incoming CEO Brian Niccol commute to work from his California home. The coffee chain is allowing him the option to fly on the company jet.
Starbucks unveils Pumpkin Spice Latte fall menu with new non-dairy customer favorite
The Pumpkin Spice Latte will be returning to Starbucks stores in the United States on Thursday, Aug. 22, along with other new seasonal fall treats.
Incoming Starbucks CEO Brian Niccol poised to get sizable compensation
Brian Niccol is slated to receive a sizable pay package as he becomes the CEO of Starbucks, according to a filing coffeehouse chain Starbucks recently submitted to the SEC.
Starbucks CEO ousted: What Brian Niccol faces as new top boss
Starbucks has tapped a new CEO to turn around the company that has faced back-to-back quarters of declining traffic. However, there are some hefty challenges ahead.
Starbucks names Chipotle chief Brian Niccol as new CEO
Starbucks Corp. is replacing CEO Laxman Narasimhan with Chipotle Mexican Grill chief Brian Niccol. He is slated to take over the role in early September.
Costco adds famous Starbucks drink to shelves for less than $2 per bottle
A famous Starbucks drink that people usually go to coffeehouses for is now available in bottles at Costco, according to a video posted to Instagram.
California city experimenting with returnable, reusable cups at Starbucks, Taco Bell and others
Businesses in one California city are about to pass out purple reusable cups to customers ordering beverages, and the hope is they will be returned.
Starbucks, Mercedes team up in EV charging network expansion
Mercedez-Benz High-Power Charging plans to install electric vehicle charging stations at 100 Starbucks locations in the U.S., starting at the Interstate 5 corridor.
Starbucks 'Pairings Menu' panned: 'Where's the meal?'
Starbucks' new "Pairings Menu" did not impress some consumers on X, who believed that the offerings were a poor value for the money. The "Pairings Menu" is limited time.
Supreme Court sides with Starbucks in case over fired pro-union workers
The Supreme Court on Thursday issued an 8-1 ruling that sided with Starbucks by vacating an injunction sought by the National Labor Relations Board to require the coffee giant to rehire fired pro-union workers.