Apple unveils the iPhone 16
The official unveiling of Apple's upcoming iPhone 16 came Monday afternoon during the highly anticipated "It's Glowtime" event held by the tech giant.
Apple forced to apologize after new iPad Pro ad sparks controversy online: 'We missed the mark. We’re sorry'
A new iPad Pro ad caused a stir on social media, with several users responding critically, forcing Apple to apologize.
Apple CEO Tim Cook tells Dua Lipa how long he'll remain in the role
Tim Cook recently talked with pop singer Dua Lipa about how long he thinks his tenure at Apple will be and the iPhone maker’s succession planning.
Apple shares slide as holiday forecast misses expectations
Apple reported better than expected iPhone sales but Mac and iPad sales missed and the company's weaker-than-expected holiday forecast caused its shares to slide.
Apple hit by negative ‘groupthink mentality’
Apple will report quarterly results after the closing bell on Thursday. The tech giant became the first U.S. company to hit $3 trillion in market value.
Tim Cook goes to China, where early iPhone 15 sales are reportedly sluggish
Tim Cook recently went to China, where some analysts have indicated sales of the newest iPhone models kicked off at a sluggish pace. He posted about the trip on social media.
CEO Tim Cook sells some Apple stock, bringing him $41.5 million
The head of Apple recently conducted a series of company stock sales worth tens of millions of dollars that appeared in a Securities and Exchange Commission filing on Tuesday.
Apple shares get rare downgrade
Apple shares may face more headwinds in the coming months according to one Wall Street firm which turned more cautious on the outlook for the world's most valuable company.
Apple's iPhone 15 on sale, Tim Cook hits NYC store
Apple CEO Tim Cook is in NYC on Friday for the iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max launch in stores, after crowds stood in front all night.
Tim Cook says AI is a 'huge opportunity' while visiting Capitol Hill
Apple CEO Tim Cook was spotted on Capitol Hill in Washington, D.C., on Wednesday by Fox News Digital, but said he was not attending the Senate's AI forum.
Apple CEO Tim Cook reportedly once received denial for Apple Card
Tim Cook encountered temporary difficulty early on in obtaining one of Apple's credit cards, once getting a denial in 2019, The Information reported.
Apple market cap hits $3T
Apple shares are hovering above the $192 mark on Friday, propelling the tech giant’s valuation to more than $3 trillion. The tech giant briefly traded above this level in 2022.
China is rolling out the red carpet for US CEOs
Tesla CEO Elon Musk and JPMorgan CEO Jamie Dimon are just of several high-profile American business leaders that have recently visited China as the country aims to lure foreign investment.
Apple unveils augmented reality headset, new MacBook Air at WWDC
Apple CEO Tim Cook unveiled new products at the company’s annual Worldwide Developers Conference on Monday, including the augmented reality headset Vision Pro.
Apple shares hit record ahead of Worldwide Developers Conference, VR headset announcement
Apple CEO Tim Cook is kicking off the company's highly anticipated WWDC in Cupertino where the tech giant is expected to unveil a VR headset as well as fresh details on its AI strategy.
Apple CEO Tim Cook tells parents 'kids are born digital,' need screen time limits
Apple CEO Tim Cook said parents need to realize their children are "digital kids now" and set "hard rails" to guard against too much screen time on smartphones.
Apple CEO Tim Cook explains why he met with Donald Trump, Elon Musk
Apple CEO Tim Cook says he met with former President Donald Trump and Tesla CEO Elon Musk because "it's even more important to engage when there's disagreement."
Apple CEO Tim Cook welcomed with applause at Beijing conference sponsored by Chinese government
Apple CEO Tim Cook received applause from the audience as he gave an upbeat speech at a tech conference in Beijing sponsored by the Chinese government.
Apple CEO Tim Cook one of few US execs expected to attend China investment conference amid tensions
Apple CEO Tim Cook is reportedly set to appear at the China Development Forum this weekend in Beijing.
Apple shareholder moves to boot Al Gore from board of directors
The National Legal and Policy Center is rallying fellow Apple shareholders to kick former Vice President Al Gore off the company's board of directors, saying he is unqualified.