Atari to open immersive, video game-themed hotels in 8 cities
The first hotel is expected to break ground in Phoenix later this year
Video games are making their way into the hospitality business.
On Monday, Atari announced it has plans to open video game-themed hotels in eight cities across the U.S., including Phoenix, Las Vegas, Denver, Chicago, Seattle, San Francisco, Austin, Texas, and San Jose, Calif.
The Phoenix location is set to be the first location to break ground later this year, according to a press release.
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Atari partnered with GSD Group to build the hotels.
The hotels will have fully immersive experiences for every age and gaming ability including the latest virtual and augmented reality, according to the company.
The first Atari Hotel is expected to break ground later this year in Phoenix, Ariz. (Atari Hotels)
Some of the locations will also have venues for esports events, according to the release.
“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for," producer Napoleon Smith III said in a statement. "Let’s face it, how cool will it be to stay inside an Atari?!”
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Smith, who produced the reboot of the “Teenage Mutant Ninja Turtles” film franchise, is working with GSD Group and Atari to create the hotels, according to the company.
The first hotel will also be created with the help of Phoenix-based real estate developer True North Studio and Steve Wozniak’s Woz Innovation Foundation.
“Together we’ll build a space that will be much more than just a place to stay,” Atari CEO Fred Chesnais said in a statement. “Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.”
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| PONGF | ATARI SA | 0.1 | -0.02 | -16.67% |
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However, Atari isn’t the only entertainment company to discuss opening themed-hotels recently.
Earlier this month, the Cartoon Network Hotel opened its doors in Lancaster, Pa., next to the Dutch Wonderland Family Amusement Park.
The 165-room, kid-friendly hotel was built on nine acres, and was built in collaboration with Palace Entertainment.
It has interactive displays and themed decor based on iconic Cartoon Network shows such as "Adventure Time" and "The Powerpuff Girls."