Ben & Jerry's returns 'Free Cone Day' for first time since COVID pandemic
The long-standing Ben & Jerry's tradition began in 1979
Ben & Jerry's is reintroducing its "Free Cone Day" after taking a COVID-19 pandemic-related hiatus.
Customers can visit their local Ben & Jerry's stores on April 3 between 12 p.m. and 8 p.m. to receive a free ice cream cone.
The last time the Vermont-based ice cream chain offered Free Cone Day was in 2019.
Ben & Jerry's says that customers can get in line "as many times as they would like" in a press release.
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A Ben and Jerry's Ice Cream shop sign on an exterior store wall in Las Vegas, Nevada. Ben and Jerry's is a national chain of ice cream shops that uses all natural ingredients to make gourmet ice cream in many flavors. (iStock)
Customers can also choose any flavor for their free cone.
Ben & Jerry’s has offered Free Cone Day since the spring of 1979. Co-founders Ben Cohen and Jerry Greenfield began the tradition to celebrate the first year anniversary of the business.
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An employee of Ben & Jerry's scoops ice cream into a cone outside Union Station in Washington on June 18, 2013. (SAUL LOEB/AFP via Getty Images / Getty Images)
"[They] surprised themselves, outlasting a long winter in Vermont, with an average temperature below freezing all season," Ben & Jerry's explained in a statement.
Ben & Jerry's, a subsidiary of Unilever, has grown a presence in 35 different countries since. They hope to distribute more than a million free ice cream cones this year.
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"The company is setting its scooping sights on an all new, all-time goal to make this Free Cone Day the biggest and best ever with a goal to serve well over a million Fairtrade scoops globally," the company said.
ALEXANDRIA, VA - APRIL 20, 2018: A business sign hangs over the entrance to a Ben & Jerry's ice cream shop in the Old Town section of Alexandria, Virginia. (Robert Alexander/Getty Images / Getty Images)