Adidas, Beyonce's Ivy Park collection is near: Take a look
'Queen Bey' and Adidas are back
The wait is finally over.
38-year-old "Queen Bey” will roll out her collaboration with Adidas at midnight.
The songstress and wife of rapper mogul Jay Z has been stirring up excitement on social media ahead of the debut of Adidas x IVY PARK.
In December, Beyoncé Knowles-Carter floated scores of promotional posts on Instagram for her relaunch of Ivy Park, but the star was careful not to reveal too much.
The images, which can be seen by her 135 million followers, show a few pieces of Ivy Park-inspired jewelry.
Each post was simply captioned: "IVY PARK January 18."
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Other images were closeups of the star's fingernails, which were painted with the same colors as the collection with the three-strip pattern synonymous with the Adidas brand.
One close-up image revealed a gold "Ivy Park" lower grill.
In April, the "Lemonade" star announced her creative partnership with the sportswear manufacturer where she would develop footwear and apparel for the brand as well as re-launch her activewear clothing line, Ivy Park, with Adidas.
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The singer originally launched the athleisure clothing brand in partnership with Topshop in 2016. Two years later, the 38-year-old cut ties with Sir Philip Green, chairman of Arcadia Group, a retail company that includes Topshop. Beyonce’s company Parkwood Entertainment released a statement to Daily Mail that it is now the sole owner of Ivy Park.
"I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves."
The collection offers both apparel and footwear and is designed around the color scheme of maroon, cream and "solar orange," according to Elle. It will include short-sleeve hoodies, long-sleeve soccer jerseys and cargo sweatpants, the outlet reported.
"I focused on designing a unisex collection of footwear and apparel because I saw so many men in Ivy Park," said Beyoncé in an interview with Elle. "The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves."
The new collaboration will focus on "empowering and enabling the next generation of athletes, creators, and leaders."
“Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
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*This article was updated after originally being published on 12/9/19.