Black Friday shopping shocker: 35% of items will offer no savings vs. pre-Black Friday prices
WalletHub report shared intriguing shopping realities for this 2023 holiday season
Black Friday is coming up quickly — and many companies already have released their deals and steals well ahead of the big shopping day right after Thanksgiving.
Among other findings, a new WalletHub report noted that 28% of American consumers are planning to spend less this 2023 holiday season compared to their spending last year.
The study also found that 35% of items will offer no savings compared to their pre-Black Friday prices.
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WalletHub, a personal finance company based in Miami, compared pre-Black Friday prices to actual Black Friday sales to see which consumer categories were the best — and worst — to shop in this holiday season.
The eight categories examined in the report were: appliances, apparel & accessories, computers & phones, consumer electronics, consumer packaged goods, furniture, toys, and a general category for all other products.
Black Friday is upon us — and many retailers have already revealed their deep discounts. (Robert Nickelsberg/Getty Images / Getty Images)
The WalletHub report featured categories that were determined by calculating percentages based on items in the category that matched offers posted on Amazon prior to Black Friday.
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The three worst categories for sales this Black Friday are said to computers & phones, consumer electronics and — at the bottom — furniture, according to the report.
A new report showed the discounts on certain categories that weren't that great compared to the discounts pre-Black Friday. (Luke Sharrett/Bloomberg/Getty Images / Getty Images)
The report found that furniture will only be discounted an additional 11% on Black Friday, as opposed to before the "deal" holiday.
Consumer electronics will only be discounted an additional 21%, while computers & phones will have an additional 22% off.
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In terms of best deals for discounts, at the top of the list are consumer packaged goods, appliances, and apparel & accessories, according to WalletHub.
Consumer packaged goods apparently will offer the best percentage off this season, at 35%.
The report found that the least-discounted segment of consumer retail to shop on this Black Friday was furniture. (iStock / iStock)
WalletHub found that appliances will experience an additional 28% discount on Black Friday, while the apparel & accessories category will see an additional 32% off sticker prices.
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WalletHub analyst Cassandra Happe told FOX Business that this year's Black Friday landscape is a surprising shift from years past.
"The trend of early holiday shopping is also catching on, with nearly half of Americans starting to shop for the holidays earlier this year, suggesting a more strategic approach to finding the best deals beyond the Black Friday sale," she said.
The best discounts this year are in the consumer packaged goods category, according to a new report. (iStock / iStock)
The report also noted that some of the best retailers by percentage-off deals are Belk, Costco, Dell and Macy’s — all with percentages over 75%.
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Near the bottom of the list are retailers such as Target, with 48% of good deals, and Home Depot, with 50%.
WalletHub found that 122.7 million Americans shopped in person on Black Friday last year — and that 130.2 million chose to shop online.
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