Dolly Parton and Duncan Hines partner on cake mixes, frostings: 'Southern-style baking'
Dolly Parton and Duncan Hines launch coconut and banana cake mixes with complementary buttercream frostings and merch
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Dolly Parton has another dessert brand attached to her name and this time it’s Duncan Hines.
The instant cake mix company announced it has partnered with Parton to bring two unique cake mixes and buttercream frostings to life, which will be sold exclusively on shop.duncanhines.com while supplies last starting on Wednesday, Jan. 26.
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Duncan Hines partners with country music icon Dolly Parton on a new line of Southern-style cakes and frostings inspired by her family’s recipes. (Duncan Hines/Conagra Brands, Inc.)
Duncan Hines says this special collection of cake mixes and frostings is inspired by Parton’s "favorite family recipes" – coconut cake and banana pudding cake. It also includes collectible merchandise that fans will likely appreciate.
For $40, customers will get a Southern Style Coconut Flavored Cake Mix, a Southern Style Banana Flavored Cake Mix, a Creamy Buttercream Frosting, a Chocolate Buttercream Frosting, a collectible tea towel and spatula and custom recipe cards.
Duncan Hines and Dolly Parton's limited-edition ‘Baking Collection’ will be available online starting on Jan. 26, 2022. The kit includes two cake mixes, two buttercream frostings, a collectible tea towel and spatula, custom recipe cards and a letter … (Duncan Hines/Conagra Brands, Inc.)
"I have always loved to cook and, growing up in the South, I especially love that authentic Mom and Pop kind of cooking," said Parton, 76, in a statement. "I am excited to launch my own line of cake mixes and frostings with Duncan Hines, bringing that sweet, Southern-style baking experience I enjoy to others."
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The limited-edition collection offers Duncan Hines customers a chance to try the celebrity-inspired cake mixes and frostings before the items hit store shelves in March 2022.
Individually, the cake mixes have a suggested retail price of $2.19 and the frostings have a suggested retail price of $2.09, according to Duncan Hines – a baked goods label under the Conagra Brands, Inc. umbrella.
Dolly Parton, 76, partnership with Duncan Hines follows her successful partnership with Jeni’s Splendid Ice Creams. (Duncan Hines/Conagra Brands, Inc.)
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| CAG | CONAGRA BRANDS INC. | 32.76 | +0.23 | +0.70% |
Parton’s partnership with the cake company comes nearly two weeks after the country singer revived her partnership with Jeni’s Splendid Ice Creams, which brought back her limited-edition Strawberry Pretzel Pie flavor.
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When Jeni’s initially debuted the flavor in 2021, the ice cream company had to restock the product after it quickly sold out.
"Duncan Hines is beyond thrilled to partner with Dolly Parton, one of the most revered and beloved women in the world, on a new line of products that are steeped in Southern comfort and inspired by Dolly's family recipes," said Duncan Hines Brand Director Audrey Ingersoll, in a company press release. "We are excited to see this partnership – facilitated by Dolly's licensing agency, IMG – evolve for years to come."
Duncan Hines and Dolly Parton's limited-edition ‘Baking Collection’ includes a Southern Style Coconut Flavored Cake Mix, a Southern Style Banana Flavored Cake Mix, a Creamy Buttercream Frosting and a Chocolate Buttercream Frosting. These cake mixes a … (Duncan Hines/Conagra Brands, Inc.)
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Parton’s two dessert partnerships are being promoted ahead of the release of her first novel and companion album "Run, Rose, Run," which both have release dates set in March.