DoorDash adds Max streaming to its delivery membership
DashPass annual members can now get Max With Ads through their membership
Bobby Iaccino, co-founder of Path Trading Partners, weighs in on the effectiveness of bundling streaming platforms and why he believes the move 'defeats its own purpose.'
DoorDash on Tuesday added Max streaming to its DashPass delivery membership in the U.S.
The food delivery platform said the new perk represented its "first benefit available for DashPass Annual Plan members that extends beyond the DoorDash platform."
The ad-supported tier of Max, the Warner Bros. Discovery-owned streaming service known for "House of the Dragon," "The Last of Us," "White Lotus" and other content, will bring "no additional cost" to U.S. customers who belong to DoorDash’s $96 annual delivery subscription, according to the company.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Alternatively, they can pay $10.99 per month for Max Ad-Free, a membership that typically runs $16.99 a month by itself, DoorDash said.
The Max website on a smartphone in New York, on Dec. 8, 2023. (Gabby Jones/Bloomberg via Getty Images / Getty Images)
"Since launching DashPass six years ago, our goal has always been to deliver increasing value and savings to members," DoorDash Chief Operating Officer Prabir Adarkar said in a statement. "Streaming and delivery go hand in hand, and we’re thrilled to launch a coveted benefit for DashPass Annual Plan members."
DoorDash touted the $96 annual membership’s new Max perk as an opportunity for budget-conscious consumers to save money on both streaming and DoorDash, saying it equated to a $240 value.
The move follows Instacart's partnership with Peacock to introduce a streaming perk in November to Instacart+ in the U.S.
A DoorDash logo is displayed on a smartphone. (Thiago Prudencio/SOPA Images/LightRocket via Getty Images / Getty Images)
CLICK HERE TO READ MORE ON FOX BUSINESS
Other companies have been teaming up with platforms to provide streaming as perks for customers. Verizon started offering a combination of ad-supported Netflix and Max to its myPlan customers as a $10 monthly add-on benefit in December, among other streaming bundle offerings.
Bundling among streaming services has also become increasingly common.
Disney and Warner Bros. Discovery launched a bundle consisting of Disney+, Hulu and Max in late July. Users can either bundle the ad-supported or ad-free tiers for a combined $16.99 a month or $29.99 per month, respectively, according to a press release.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| DASH | DOORDASH INC. | 172.73 | +3.30 | +1.95% |
| WBD | WARNER BROS. DISCOVERY INC. | 9.47 | +0.25 | +2.71% |