Coronavirus drives french fry demand as suppliers try to keep up
It's the ideal pandemic staple: Frozen fries offer comfort, convenience, long-shelf life
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(Reuters) - Shopper Lexie Mayewski is having a hard time finding frozen french fries in Washington, D.C.-area supermarkets in the wake of coronavirus-fueled stockpiling.
On the other side of the country, Washington state farmer Mike Pink is weighing whether to plow under 30,000 tons of potatoes worth millions of dollars that would have been turned into french fries for fast-food chains like McDonald’s Corp, Wendy’s Co and Chick-fil-A.
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Their incongruent experiences underscore how America’s highly specialized and inflexible retail and foodservice supply chains are contributing to food shortages and waste in the wake of demand disruptions from the COVID-19 pandemic.
Frozen french fry sales at grocery stores spiked 78.6% for the four-week period ended April 4, according to Nielsen data, resulting in shortages at many U.S. supermarkets.
Mayewski, 25, a construction manager, has not seen frozen fries at the Giant Food or Safeway supermarkets near her Maryland home.
“There’s not a single french fry to be found,” said Mayewski, whose supply of frozen shoestring and waffle fries was running low.
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Frozen fries are an ideal pandemic staple - offering comfort, convenience and long-shelf life for U.S. families accustomed to fast-food meals and school cafeteria lunches.
The main hurdle is the extra-large size of foodservice packages that are meant for kitchens that turn out dozens if not hundreds of meals each day.
“Think Costco, but bigger,” said International Foodservice Distributors Association (IFDA) CEO Mark Allen, referring to the oversized products sold at warehouse retailer Costco Wholesale Corp.
Nondescript foodservice packaging also does not have the ingredient and nutrition labels required by the U.S. Food and Drug Administration (FDA) or the bar codes needed in grocery checkout lanes.
While the FDA has said it would temporarily relax labeling rules and protect consumers with food allergies, foodservice suppliers still face significant hurdles switching to retail-friendly formats. New equipment for packing and labeling product is expensive, and plastic containers are in short supply.
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Kraft Heinz Co’s Ore-Ida, the main producer of frozen fries for supermarkets, is rushing to bolster supplies.
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“Our Ore-Ida factory is running at full capacity to keep up with demand,” Kraft spokesman Michael Mullen said.
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At the same time, major fast-food french fry suppliers McCain Foods, J.R. Simplot Co and Lamb Weston Holdings Inc are canceling potato orders.
Fast-food suppliers’ freezers are full of frozen fries, hash browns and potato skins and their storage sheds are packed with potatoes, farmers and experts told Reuters.
Their demand is down because four in 10 U.S. restaurants are closed, as are schools, hotels and workplaces. Fast-food chains are doing drive-through only, and with no set date for lifting stay-at-home orders, the outlook for the foodservice industry is dim.
Lamb Weston, McCain and Simplot - which supply the lion’s share of McDonald’s french fries - did not respond to requests for comment. Lamb Weston also does retail sales.
A customer wearing a mask passes a McDonald's restaurant that is open for takeout service during the coronavirus pandemic, Monday, April 6, 2020, in the Brooklyn borough of New York. (AP Photo/Mark Lennihan)
Pink, who farms near Pasco, Washington, said fast-food french fry suppliers canceled orders for 1,000 acres of potatoes. He has already invested $2.5 million on those crops. Each acre produces roughly 30 tons of potatoes and getting them ready for sale would cost Pink another $1.5 million. He may have to plow the potatoes under - adding to food destruction in the U.S. produce and dairy sectors.
“Do I continue to invest or do I stop and try to minimize my loss?” asked Pink. “It’s just devastating.”
The National Potato Council said there are $750 million to $1.3 billion in potatoes and potato products clogged in the pipeline.
“It’s a huge challenge. Nobody was prepared. Nobody could imagine that this could happen,” Rabobank food analyst JP Frossard said.
Grocery consultants and retailers told Reuters that foodservice products like toilet paper, cleaning supplies and meat have found their way into the retail channel, while many others have not.
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Compounding problems, most foodservice operators do not have connections at supermarkets - where adding a new product can take several months.
“It would be a Herculean task,” Allen said of rerouting supplies. And with all the uncertainty around demand, he added, “the investment would be tough to justify.”