Grape Nuts are returning sooner than expected, here's when
Cereal shortage has lasted several weeks
Grape-Nuts finally have a return date.
There has been a shortage of the popular breakfast for several weeks, but parent company Post Consumer Brands announced on Thursday that Grape-Nuts will be shipping out at full capacity by mid-March.
Kristin DeRock, Grape-Nuts brand manager, said in a press release that the company recognizes “that the temporary Grape-Nuts shortage has been frustrating to fans.” The company ramped up production to “full swing” for 51 of the next 55 days to catch up.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| POST | POST HOLDINGS INC. | 109.10 | -0.61 | -0.56% |
SEEING A GRAPE-NUTS SHORTAGE? HERE’S WHY
“We promised out loyal fans that we would work hard to get Grape-Nuts back on store shelves as quickly as possible, and we are now committing to an earlier-than-anticipated return date,” DeRock said.
Earlier, fans had shared their surprise online after finding a lack of Grape-Nuts at their local stores. But the company assured customers that the cereal would return.
The company joked about the shortage with an image of a box of Grape-Nuts with the cereal missing from the bowl. (Post Consumer Brands)
GRAPE-NUTS PRICES SKYROCKET ONLINE AMID CORONAVIRUS-CAUSED SHORTAGE
“Awww-Nuts,” the company joked about the shortage, along with an image of a box of Grape-Nuts with the cereal missing from the bowl.
Post previously said that the shortage had been caused by the combination of coronavirus-related supply problems and unusually high demand for Grape-Nuts.
Post Consumer Brands announced on Thursday that Grape-Nuts will be shipping out at full capacity by mid-March. (GrapeNuts.com_
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In the meantime, online sellers took advantage of the shortage, sharply raising their prices for Grape-Nuts. Fox Business found prices as high as $110.90 for a 64-ounce box of Grape-Nuts from a third-party seller on Walmart.com.
To apologize for the shortage, Post said it would hold a contest on its Facebook page to win free Grape-Nuts for a year. Everyone who enters the contest will be notified when Grape-Nuts production is back to full capacity and will receive a coupon for $1.50 off the price of a box of Grape-Nuts, according to the company.
Fox Business’ Ann Schmidt contributed to this report.