Gwyneth Paltrow backs anti-wrinkle Botox alternative
'Sometimes a girl needs a little extra help'
Even Gwyneth Paltrow admits to needing a little more than goop to stay fresh-faced.
The wellness guru and Goop founder is the new face of the anti-aging injectable Xeomin, used to smooth out fine lines and reduce wrinkles. The actress says she's been using the injectable that's been described as a more natural alternative to Botox for a few years.
Gwyneth Paltrow is the new face of an anti-aging injectable. (Getty Images).
Xeomin is a form of the botulism toxin, a protein that helps prevent muscle movement in places that cause wrinkles. Its injected into the forehead and brows typically, however, unlike Botox, Xeomin claims to use a purer form of the toxin.
“Dealing with aging is a multi-layered experience. I take good care of my skin, hydrate and exercise, but sometimes a girl needs a little extra help,” Paltrow, 47, captioned a selfie on Instagram promoting the company.
“It’s a uniquely purified anti-wrinkle injection that does not contain any unnecessary proteins. I am a big fan,” she wrote.
Paltrow’s post comes at a time when plastic surgery and Botox are on the rise, with some calling it the “Zoom Boom” as a result of being confronted with our reflections in close-up video chats in the age of the coronavirus.
“I'm obviously a more natural person and I'm not going to go crazy with anything but I also really like that it's purified. It's the cleanest version," Paltrow told PEOPLE of Xeomin.
Before getting behind the Xeomin -- her first medical aesthetics partnership -- Paltrow says she made sure the injectable's ingredients were up to her standards.
"Finding highly purified and proven products is so important," she told PEOPLE.
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A whopping 68% of plastic surgeons nationwide began seeing patients via telemedicine consultations during the pandemic, according to the American Society of Plastic Surgeons, continuing on a trend plastic surgeons had seen prior to the health crisis. According to reports, 64% of plastic surgeons saw an increase in consultations before coronavirus hit.
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The demand to get rid of wrinkles recently has been so high, some doctors have set up Botox drive-thrus, charging $300 a shot.