How Disney+ stacks up to Netflix, HBO and other big brands so far
The newcomer has generated $20 million through in-app purchases
Disney+ debuted just a month ago but it’s already logging some impressive numbers.
The streaming platform — active in the United States, Australia, Canada, the Netherlands and New Zealand — has been downloaded a whopping 22 million times since its launch, according to digital data website Apptopia. It’s currently ranked as the No. 1 app in the App Store and Google Play, and in the past week it averaged 9.5 million daily active users.
Plus, it’s generated $20 million through in-app purchases.
The newcomer to the streaming wars does fall a bit short in terms of total subscribers, likely due to it being available for such a brief time. Compared to its 10 million global subscribers, Netflix logs more than 160 million while HBO has roughly 130 million. (HBO started streaming outside pay-TV in 2015 and plans to launch HBO Max in 2020.)
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| DIS | THE WALT DISNEY CO. | 115.54 | +1.27 | +1.11% |
Disney forecasts its app will have between 60 million and 90 million total subscribers by 2024, however, and its already-existing international footprint, per Apptopia, could mean its actual opportunity size is at least four times larger than where it currently stands.
Its affordable price is also a selling point. A standard Disney+ plan starts at $6.99. That’s comparable to $4.99 for Apple TV+ but much cheaper than Netflix’s base plan at $12.99 and HBO Max’s expected base of $14.99. Each service has free or low-cost promotions, though, like Disney+ being free for a year to Verizon Wireless customers.
Still, per the data, Disney+ “hasn’t penetrated society to the point that Netflix has.” While it offers a carousel of exclusive content, it has not yet built a library of original content. “Most of its content is shows and movies people have already seen,” said Apptopia.
Meanwhile, Netflix is expected to spend more than $14 billion this year on originals.
PEACOCK WILL GET $2 BILLION TOWARD STREAMING CONTENT
Disney+ is already outperforming its competitors in terms of engagement, though. On a per-user basis, according to the data, Disney+ has nearly 6 percent longer average session times than Netflix and 8 percent longer than Amazon Prime Video.
CLICK HERE TO GET FOX BUSINESS ON THE GO
Disney’s stock is up 30 percent on the year.
CLICK HERE TO READ MORE ON FOX BUSINESS