JetBlue increases bag fees again — this time, it depends on when you fly

JetBlue customers who purchased flights prior to March 22 are exempt from peak pricing

JetBlue Airways is tacking on an extra fee for checked bags on peak travel days in an effort to improve profitability. 

The New York-based carrier told FOX Business that it will charge an extra $5 for the first bag checked, followed by an additional $10 for the second bag during high-traffic periods.

For JetBlue, the cost for Blue Basic, Blue and Blue Extra travelers to check their first bag within 24 hours of departure rose to $45. 

The cost for a second checked bag within 24 hours of departure also increased and could cost travelers upward of $50. Those costs don't include the extra charge during peak times.

JetBlue passengers

Passengers drop their checked in bags with JetBlue Airlines in the Fort Lauderdale-Hollywood International Airport in Fort Lauderdale, Florida, on May 16, 2022. (Joe Raedle/Getty Images / Getty Images)

This increase applies to all flights within the U.S., Caribbean and Latin America during periods including Presidents Week, Thanksgiving and the winter holidays, the carrier said. It also applies to the peak spring and summer travel season.

This notice comes after the carrier raised the fee for checked luggage in February. CEO Joanna Geraghty said at the time that the company was taking "aggressive action" to return to profitability, including launching $300 million of revenue initiatives.

Ticker Security Last Change Change %
JBLU JETBLUE AIRWAYS CORP. 6.07 +0.03 +0.41%

JetBlue said Wednesday that the "cost of transporting bags has gone up significantly due to increased wages and higher fuel costs." On top of that, the carrier said it hasn't turned a profit since before the pandemic. 

TOP AIRLINES RAKE IN $33B FROM BAG FEES

"While we don’t like increasing fees, we are making these adjustments to help get our company back to profitability and cover the increased costs," JetBlue said in a statement to FOX Business. 

By increasing fees for services that only certain customers use during high demand times, JetBlue said it "can keep base fares as low as possible and ensure customer favorites like seatback TVs and high-speed Wi-Fi remain free for everyone." 

A JetBlue Airways Airbus A320-232

A JetBlue Airways Airbus A320-232 takes off from Los Angeles international Airport in Los Angeles on July 30, 2022.  (AaronP/Bauer-Griffin/GC Images / Getty Images)

JetBlue said customers who purchased flights prior to March 22 are exempt from peak pricing.

The carrier is also encouraging customers to pre-pay for bags at least one day before their flight in order to save up to $10 off on their first and second bag.  

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Rivals American, United and Alaska also raised the cost of baggage fees. 

Ticker Security Last Change Change %
UAL UNITED AIRLINES HOLDINGS INC. 94.32 -0.31 -0.33%
AAL AMERICAN AIRLINES GROUP INC. 14.36 -0.10 -0.73%
ALK ALASKA AIR GROUP INC. 52.65 -0.47 -0.88%
JetBlue passengers

Travelers check bags at the JetBlue counter at Fort Lauderdale-Hollywood International Airport in Fort Lauderdale, Florida, on May 21, 2022. (Eva Marie Uzcategui/Bloomberg via Getty Images / Getty Images)

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Here are the peak pricing dates for customers who booked after March 22 (all other travel dates would be off-peak pricing): 

April 11 - April 29, 2024

June 20 - Sept. 3, 2024 

Nov. 21 - Dec. 2, 2024 

Dec. 19 - Jan 6, 2025 

Feb. 13 - Feb 24, 2025 

April 3 - April 28, 2025 

FOX Business' Aislinn Murphy contributed to this report.