McDonald's to debut new spinoff restaurant concept called CosMc's next year

McDonald's new spinoff CosMc's will make its debut in 2024

McDonald's is working on a spinoff restaurant. It's called CosMc's. 

CEO Chris Kempczinski told analysts on an earnings call Thursday that the small-format concept restaurant will have "all the DNA of McDonald's, but its own unique personality." 

The name of the new restaurant stems from a six-armed alien character that appeared in the company's advertisements from the 1980s. 

The fast food giant will debut the new concept in a "small handful of sites in a limited geography beginning early next year," a McDonald's spokesperson told FOX Business. 

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Kempczinski didn't elaborate on the company's plans. However, McDonald's will have more information about development plans and new format innovations at its investor day in December. 

California McDonald's restaurant

A car is seen leaving a McDonald's restaurant in San Leandro, California, on April 28, 2022. (Justin Sullivan/Getty Images / Getty Images)

The company appears to be riding off of the strong momentum it's seeing in the U.S., where consumers have remained largely resilient. 

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Kempczinski said the company is gaining a share of higher-income customers who are trading down from sit-down restaurants. Customers with incomes of $45,000 or lower are spending less on each order, but are coming in more often, he said.

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MCD MCDONALD'S CORP. 286.69 -4.20 -1.44%

"There is certainly concern with the US consumer that shows up in their sentiment, but our business and our value positioning in the market has put us into a good position to be able to weather that and continue to drive the share gains that you’re seeing," Kempczinski said.

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McDonald's meal

A tray with a Big Mac, french fries and a drink is seen on a table in a McDonald's restaurant on Nov. 9, 2022. (Jakub Porzycki/NurPhoto via Getty Images / Getty Images)

Same-store sales in the U.S. more than doubled, rising 10.3% in the quarter compared with a 3.7% rise a year earlier.

The Associated Press contributed to this report.