Museum of Ice Cream's new flagship created by 'Millennial Walt Disney'
'Most magical place in NYC'
The Museum of Ice Cream had humble beginnings as a pop-up three years ago, and it quickly turned into an Instagram sensation. The experience, which filled millennial social-media feeds, was self-funded and created by the founders in only 18 days.
Now, tickets to its brand new flagship store in New York City have gone on sale.
“It's going to be the most magical place in NYC,” Museum of Ice Cream CEO Maryellis Bunn said on FOX Business’ “Mornings with Maria.”
The business is reportedly valued at $200 million, and Bunn herself has been dubbed the “Millennial Walt Disney.”
“Most of these ideas came up from my wildest childhood dreams."
“I used to dream about going into an ocean filled with sprinkles, and I was like, ‘Why doesn’t this exist as an adult?’" Bunn said. "And so, we made it for the world to experience.”
Museum of Ice Cream has opened pop-ups worldwide and has welcomed special visitors such as singer Beyoncé Knowles-Carter and daughter Blue Ivy as well as the Kardashian clan.
“Next year, we're on track to see 3 million visitors, and we're opening up locations around the world,” Bunn said.
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In addition to selling original ice cream flavors, Bunn said, the museum offers visitors a colorful, "multisensory experience."
Bunn said the trick to luring millennial visitors is generating an Instagram-worthy environment.
Millennials “are trying to find morsels and different experiences that can amplify who they are as individuals. And ice cream does that. It's a universal treat.”
“When creating the next Disney for both millennials and Gen-Z, they're really looking towards experiences over products, and we’re delivering places for people to form community and to engage both online and offline,” Bunn said. “Everyone's looking for pieces and content that they're able to share.”
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Why does this business work so well?
“It doesn't see borders," Bunn said. "It doesn't see religion. It doesn't matter where you are in the world. Everyone loves a treat.”