Nearly half of Americans want pumpkin spice around year-round: survey
61% of Americans think pumpkin spice is an essential part of the fall season, new survey says
Americans sure love their pumpkin spice.
At least that’s what a new survey has found when consulting U.S. consumers about seasonal fall flavors. The OnePoll survey was commissioned by The Honey Baked Ham Company and included a sample size of 2,000 Americans, according to South West News Service.
Sixty-nine percent of the survey’s respondents said they think the fall season has the best limited-time flavors, including pumpkin spice. And 48% believe these seasonal flavors should be available all year-round.
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Of those who said seasonal flavors should be accessible at all times of the year, 43% indicated pumpkin spice would be their first choice. Peppermint was the second top choice at 38%.
Survey respondents who said they would prefer to have seasonal flavors kept to their respective season showed different taste preferences with 48% preferring cinnamon (an essential ingredient in pumpkin spice) and 30% preferring maple for fall.
The Honey Baked Ham Company commissioned a OnePoll survey that found nearly half of Americans would like to have fall seaonal flavors around all year-round, including pumpkin spice. (iStock)
Despite the varying stances on pumpkin spice’s in-store availability, 61% of the survey’s respondents said they think pumpkin spice is a fall staple.
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"The flavors of the season have become part of family traditions," said Jo Ann Herold, The Honey Baked Ham Company’s chief marketing officer, in a statement to SWNS.
She went on, "Pumpkin spice, in particular, continues to be paired with more savory foods like popcorn, pot pies, and even turkey — and that brings families more dinner options with their favorite fall flavors."
Pumpkin spice is so highly enjoyed, 70% of the survey’s respondents have admitted to trying unconventional pumpkin spice items, including beer, soda, pasta sauce and hygiene products like deodorant.
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Representatives at The Honey Baked Ham Company did not immediately respond to FOX News’ request for comment.
Pumpkin spice beverages have become a fall staple at a number of restaurants, grocery stores and homes. (iStock)
In the U.S., the processed pumpkin market size was valued at $1.34 billion last year, according to market research data from Grand View Research.
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The firm expects the processed pumpkin market’s compound annual growth rate to reach 6.5% between 2021 and 2028, according to an updated projection. Demand for pumpkin spice is credited as one of the drivers for the growing market.