Oscars ratings fall 25% to all-time low
Audience of 23.6 million total TV viewers was record low for ceremony
Fashion expert Sydney Sadick says Sunday night’s Oscars red carpet was a ‘revival of old Hollywood glamour.’
(Reuters) - The U.S. television audience for Sunday's Academy Awards fell to an all-time low, reflecting an industry-wide trend away from broadcast TV.
The Oscars audience dropped 20% from a year ago, to an average TV audience of 23.6 million total viewers, according to Walt Disney Co-owned ABC, citing data from Nielsen.
ABC broadcast the ceremony, which did not have a host for the second year in a row and included performances by Janelle Monáe and Eminem. The show's presenters included Steve Martin and Chris Rock, Mindy Kaling and Salma Hayek.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| DIS | THE WALT DISNEY CO. | 109.12 | +6.45 | +6.28% |
This year the Academy of Motion Picture Arts and Sciences was widely criticized for not nominating any women for the best director category, and the ceremony included jokes and remarks about that exclusion and the list of 20 acting nominees that included just one person of color.
The South Korean social satire "Parasite" made history by becoming the first non-English language film to win best picture. Renee Zellweger won the best actress award for her performance as Judy Garland in the musical biopic "Judy."
Joaquin Phoenix won best actor for his performance in "Joker."
Phoenix accepting the award for best actor Sunday. (Paul Drinkwater/NBC via AP)
The average unit cost for a 30-second TV ad during the ceremony ranged from $1,689,300 to $2,272,900, according to the research firm SQAD. ABC owns broadcast rights for the Oscars through 2028.
The ceremony drew negative reviews from the Hollywood press. Dominic Patten described it as a "lackluster circus'' in Deadline Hollywood.
"Maybe every award show doesn't need a host? This one sure did," wrote Daniel Fienberg in the Hollywood Reporter.
''The structure and fluidity that an emcee can help provide was exactly what this telecast was missing, which doesn't mean that a Billy Crystal or Ricky Gervais would have solved everything that was weird about what was a telecast without a clear theme, message, agenda or cohering purpose," Fienberg said.
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(Reporting by Helen Coster, Additional reporting by Jill Serjeant; Editing by Franklin Paul and Tom Brown)