Pamela Anderson partners with plant-based meats company Very Good Butcher

Pamela Anderson has announced a partnership with Very Good Butcher, a plant-based meats company.

"It is a thrill to have my Foundation associated with a butcher: a 21st-century butcher who uses technology to create plant foods that help animals, human health, and our planet," the iconic Playboy pinup said in a statement.

Very Good Butcher describes itself on its website as a company that believes in "butchering beans, not animals."

The company's mission is to "show that making good choices doesn’t mean sacrificing flavour."

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"Pamela is really excited about this project," a source close to Anderson told Fox Business. "Pam and her team (which does include an omnivore or two) believe Very Good Butchers have created a product that is absolutely best-in-class."

As part of the partnership, the company is currently offering a 10% discount on their purchases, with 25% going to the Pamela Anderson Foundation.

The foundation supports organizations and individuals that help to protect human, animal and environmental rights.

CEO Mitchell Scott said in a statement: "We're really excited to be able to do our part to support The Pamela Anderson Foundation in its efforts to spread awareness for animal rights and to encourage plant-based diets. With such a massive platform, including over 1 million followers on Instagram, Pamela is a powerful change-agent, and we're honoured to have The Very Good Butchers brand be featured as part of her campaign."

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The "Baywatch" star has certainly kept busy during the coronavirus pandemic. She recently launched an apple skin handbag collection with vegan French accessories brand Ashoka Paris in May.

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