Some Starbucks stores are getting a new look: here's how
Starbucks is eyeing to have over 16,300 stores by the end of fiscal year 2024
Global coffee giant Starbucks is revamping its U.S. store portfolio with a new inclusive framework to give the customers minimal friction when ordering.
The new framework is designed to help customers, particularly those with disabilities, to communicate and navigate the stores easily. The first of these stores opened in Washington, D.C. on Friday. From here on out, every new and renovated store will be modeled after this framework to some extent.
The company announced late last year that it was growing its U.S. store footprint, which it estimated will reach over 16,300 locations in fiscal year 2024.
Here are the changes customers should expect:
Sometimes customers are heard trying to yell over a crowd of chatter at a Starbucks as they order a coffee or try to take a work call. It is one thing the global coffee giant is trying to change by optimizing its acoustics.
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To help, Sara Trilling, president of Starbucks North America, told FOX Business, said the company is dropping ceiling heights and using certain materials like acoustic panels to help absorb sound.
The inside the first Starbucks store created with its inclusive design framework in Washington, D.C. (Starbucks)
The change is said to not only help customers, but Starbucks workers or "partners" as they are called.
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"It's hard for our people to often times hear, and certainly difficult with all the sounds bouncing around and reverberating in the place," Trilling said.
The new inclusive design framework at Starbucks. (Starbucks)
With the new framework, the company is also implementing certain lighting that minimizes glare and shadow patterns. It will also add backlighting.
Every new and updated store will also include an even larger power operated door button to assist those in wheelchairs and with other mobility challenges. While the company has had power-operated doors, it hasn't had that as a "consistent part of our offering up until now," Trilling said.
The inside the first Starbucks store created with its inclusive design framework in Washington, D.C. (Starbucks)
The seating layout will also change in order to create "a continuous, unobstructed pedestrian path." Additionally, the counters will also be lowered to make it easier for customers in wheelchairs.
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Customers will also notice order status boards giving them an update of where their order is in the process.
All the upgrades within stores go beyond Americans with Disabilities Act of 1990, or ADA, guidelines, according to Trilling.
Trilling said this update is not a dramatic transformation of the stores' look. Instead, "what you should experience is a broader spectrum of choice and more independence," Trilling said.
In particular, people with disabilities or temporary injuries will "benefit," she said.