During coronavirus lockdown, Tinder surpasses Bumble, OkCupid, Hinge downloads
Match Group-owned Tinder is winning the dating app wars in the short term
Dating apps sharing user data with advertisers: Study
FOX Business' Cheryl Casone with more on how dating apps, like Tinder and OkCupid, are selling personal user info to advertisers.
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While many businesses have suffered dramatically under the coronavirus, it's been a great week for dating service Tinder, which saw an increase in first-time installations of the app in the United States, according to the mobile app analytics platform Sensor Tower.
TINDER LOOPHOLE ALLOWS USERS TO REAPPEAR AS SUGGESTIONS AFTER BEING REJECTED
A spokesperson for Sensor Tower told FOX Business on Tuesday that "first-time installs of Tinder were up 13 percent last week in the U.S. compared to the week of March 2, but were down 5 percent worldwide for the same comparison period."
In comparison, competitor Bumble's downloads fell 10 percent in the U.S. and 11 percent worldwide, Hinge downloads fell 7 percent in the U.S. and 12 percent worldwide, and OkCupid fell 16 percent in U.S. and 20 percent worldwide.
A spokesperson for Bumble told FOX Business Wednesday that in the week of March 12, the company saw a "13 percent spike in registrations over the past week amongst Gen Z" during the coronavirus. Additionally, the company says there was a 20 percent increase in the app's voice call and video chat usage and a 21 percent increase in messages sent in the United States.
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| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| MTCH | MATCH GROUP INC. | 33.20 | +0.46 | +1.41% |
Parent company Match Group's stock had its best day since August on Tuesday, up 15.1 percent.