During coronavirus lockdown, Tinder surpasses Bumble, OkCupid, Hinge downloads
Match Group-owned Tinder is winning the dating app wars in the short term
FOX Business' Cheryl Casone with more on how dating apps, like Tinder and OkCupid, are selling personal user info to advertisers.
Get all the latest news on coronavirus and more delivered daily to your inbox. Sign up here.
While many businesses have suffered dramatically under the coronavirus, it's been a great week for dating service Tinder, which saw an increase in first-time installations of the app in the United States, according to the mobile app analytics platform Sensor Tower.
TINDER LOOPHOLE ALLOWS USERS TO REAPPEAR AS SUGGESTIONS AFTER BEING REJECTED
A spokesperson for Sensor Tower told FOX Business on Tuesday that "first-time installs of Tinder were up 13 percent last week in the U.S. compared to the week of March 2, but were down 5 percent worldwide for the same comparison period."
In comparison, competitor Bumble's downloads fell 10 percent in the U.S. and 11 percent worldwide, Hinge downloads fell 7 percent in the U.S. and 12 percent worldwide, and OkCupid fell 16 percent in U.S. and 20 percent worldwide.
A spokesperson for Bumble told FOX Business Wednesday that in the week of March 12, the company saw a "13 percent spike in registrations over the past week amongst Gen Z" during the coronavirus. Additionally, the company says there was a 20 percent increase in the app's voice call and video chat usage and a 21 percent increase in messages sent in the United States.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| MTCH | MATCH GROUP INC. | 30.71 | -0.55 | -1.76% |
Parent company Match Group's stock had its best day since August on Tuesday, up 15.1 percent.
CLICK HERE TO READ MORE ON FOX BUSINESS