Wendy's to add Cinnabon Pull-Apart to breakfast menu
Wendy's calls Cinnabon Pull-Apart a 'perfect complement to any of our savory breakfast items'
Wendy’s has a new cinnamon-y item coming to its breakfast menu.
That new offering is the Cinnabon Pull-Apart, a sweet breakfast option that "takes the nostalgic, classic cinnamon roll and transforms the ooey-gooey center into bite-sized pieces," Wendy’s said Wednesday. It worked with Cinnabon on the sweet treat.
Wendy’s described it as the "perfect complement to any of our savory breakfast items."
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The fast-food chain linked the soon-to-debut Cinnabon Pull-Apart to the upcoming four-year anniversary of rolling out its breakfast menu. It is also meant to help further boost Wendy’s breakfast business.
Wendy's is offering its new Cinnabon Pull-Apart. (Kena Betancur / VIEWpress / File / Getty Images)
CEO Kirk Tanner on Thursday told analysts and investors that Wendy’s breakfast daypart "is one of the most compelling levers when considering sales growth and margin acceleration opportunities."
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| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| WEN | THE WENDY'S CO. | 18.06 | -0.05 | -0.28% |
The Cinnabon Pull-Apart starts appearing as an option on Wendy’s breakfast menus around the country on Feb. 26, the fast-food chain said. Wendy’s restaurants typically offer breakfast until 10:30 a.m.
The fast-food chain’s footprint in the U.S. includes about 6,000 locations, according to its website.
The Cinnabon Pull-Apart to start appearing on Wendy’s breakfast menus on Feb. 26. (Mike Kemp / In Pictures / File / Getty Images)
The global Wendy’s restaurant system saw its sales increase by 6.1% in 2023, the fast-food chain reported Thursday.
Wendy's Co
The company generated total revenues of $2.18 billion in 2023, marking a 4% year-over-year increase. Its net income for the year widened, hitting $204.4 million.
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