Yuengling partners with Molson Coors to expand beer nationwide
Yuengling's Traditional Lager and Black & Tan beers will be sold outside of its 22 East Coast states
America’s oldest operating brewer is going West.
D.G. Yuengling & Son announced Tuesday a joint venture with Molson Coors to ramp up the production and distribution of its beers on the West Coast next year.
Yuengling announced a joint venture with Molson Coors. (Lindsey Shuey/Republican-Herald via AP).
The family-owned brewery, headquartered in Pottsville, Pa., will expand production of its Traditional Lager and Black & Tan brews outside of its 22 East Coast states next year. The Yuengling family will work with Coors and Molson brewing families.
MOLSON COORS EXPANDING FROM BEER TO NON-ALCOHOLIC
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| TAP | MOLSON COORS BEVERAGE CO. | 61.81 | -0.25 | -0.40% |
With coronavirus lockdowns forcing bars and restaurants to close for indoor service, more consumers relied on purchasing booze for at-home consumption. Between March 7 and June 6, at the height of the pandemic, in-store sales of domestic premium light beers like Miller Lite, Coors Light and Bud Light increased more than 10% compared to the same time last year, Nielsen data shows. And sales of hard seltzer quadrupled during the same time period.
CHEAP BOOZE, HARD SELTZER SPIKE DURING COVID-19
The Yuengling and Molson Coors joint partnership comes amid declining sales in the beer market overall. Beer sales dropped 2% in the U.S. last year, according to the Brewers Association, as the popularity of hard seltzer continues to spike.
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The Associated Press contributed to this report.