Amazon Prime Day produces $3.5B in sales for small, medium-sized businesses
Sales for third party sellers rose nearly 60% from last year
Amazon Prime Day propelled small- and medium-sized businesses to their two biggest days ever on the e-commerce platform.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| AMZN | AMAZON.COM INC. | 197.42 | -5.46 | -2.69% |
“We are thrilled that Prime Day was a record-breaking event for small and medium businesses worldwide, with sales surpassing $3.5 billion—an increase of nearly 60% from last year,” said Jeff Wilke, CEO Worldwide Consumer.
The top-selling categories for third-party sellers included bedding, wireless accessories, nutrition & wellness, among other things.
Third-party sellers also raked in more than $900 million in sales over the two weeks leading up to Prime Day through an Amazon funded promotion. The e-commerce giant is scheduled to invest more than $18 billion to aid small and medium-sized businesses this year.
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Overall, Amazon Prime members saved $1.4 billion during Prime Day. Popular items in the U.S. included the iRobot Roomba Robot Vacuum, MyQ Wireless & WiFi Enabled Smart Garage Door Opener, and the LifeStraw Personal Water Filter.
Amazon shares have gained 79% this year.
