America Runs on Dunkin’ ad agency is replaced

Dunkin’ Donuts is replacing the ad company that coined the slogan “America Runs on Dunkin’,” which the company has used for more than a decade.

The chain announced Tuesday that BBDO Worldwide is its new creative agency following a review that began in December. BBDO is replacing Hill Holliday, which according to AdAge had handled creative responsibilities for the brand since April 1998 and introduced the “America Runs on Dunkin’ ” tagline in 2006.

The Canton, Massachusetts, company also said that it awarded responsibility for retail and in-store marketing to ARC/Leo Burnett, which will handle in-store promotions, including point-of-purchase, merchandising and signage.

The review began after the company hired as U.S. chief marketing officer Tony Weisman, a marketing veteran who spent part of his career at Leo Burnett. Hill Holliday declined to participate in the review, according to Dunkin’ Donuts.

As FOX Business reported, Dunkin’ Brands CEO Nigel Travis said at a February investment event that a labor shortage poses a challenge to the company as it plans to add about 1,000 new stores in the U.S. by the end of 2020.

The company struggles to find qualified workers to fill positions at its 8,500 locations across the country, said Travis, who has been at the helm of the company since 2009.