Ford sales climb in July, EVs struggle to gain traction
Ford's electric F-150 Lightning sales down 18% in July
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Sales of Ford vehicles in the U.S. rose 5.9% in July from a year ago on rising demand for its hybrids and pickup trucks, the automaker announced Wednesday.
The company said new vehicle sales in the U.S. totaled 173,639 in July compared with 163,942 a year ago.
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The best-selling models for the month included the Bronco, Edge, Bronco Sport, F-Series, Ranger, Maverick, E-Series and Transit. Sales of Ford's Eco Sport, Explorer, Expedition and Mustang Mach-E were lower.
F-150 Lightning is going global for the first time with entry into Norway, the world’s most advanced electric vehicle market. Following impassioned consumer demand, Norwegian customers can apply to purchase a limited number of special F-150 Lightning (Ford / Fox News)
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Despite Ford’s decision in mid-July to lower the price of its electric F-150 Lightning truck, sales slipped 28.6% in the month from a year ago to just 1,552 vehicles.
Ford Motor Company's electric F-150 Lightning on the production line at their Rouge Electric Vehicle Center in Dearborn, Michigan on Sept. 8, 2022. (JEFF KOWALSKY/AFP via Getty Images / Getty Images)
Ford’s Rouge Electric Vehicle Center restarted production on the F-150 Lightning last week after a six-week break to expand and retool the plant to triple the manufacturing capacity of the electric pickup truck. Beginning this fall, the Dearborn, Michigan, facility will have the ability to produce 150,000 electric pickups every year.
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Meanwhile, the sale of the company’s all-electric models plunged over 18% during the month. Sales of vehicles with internal combustion engines rose 5.7% over the same period.
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Ford shares are around 12.5% higher year to date.
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