Kohl's shares tumble after retailer reports sales slump, lowers forecast
Surprise quarterly loss sends Kohl's stock down more than 25%
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Kohl's shares plunged as much as 25% on Thursday after the retailer reported a surprise first-quarter loss and lowered its forecast for the year.
The department store chain saw a 5.3% drop in net sales for the fiscal quarter ending May 4, and comparable sales were down 4.4%. The company said lower clearance sales versus last year amounted to a 600-basis-point drag on comparable sales.
"Our first quarter results did not meet our expectations and are not reflective of the direction we are heading with our strategic initiatives," Kohl's CEO Tom Kingsbury said in a statement.
Kohl's shares took a hit Thursday after the company delivered a disappointing first-quarter earnings report. (Scott Olson / Getty Images)
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| KSS | KOHL'S CORP. | 15.23 | -3.11 | -16.96% |
Kohls Corp.
"We continue to have high conviction in our strategy and believe that our key growth initiatives, including Sephora, home decor, gifting, impulse, and our upcoming partnership with Babies ‘R’ Us, will contribute more meaningfully going forward," Kingbury added. "That said, we recognize we have more work to do in areas of our business."
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The company forecast fiscal 2024 net sales to fall between 2% and 4%, compared with its previous expectation of between a 1% drop and a 1% rise.
Kohl's reported a surprise sales slump for its fiscal first quarter, sending shares down more than 25%. (Michael Siluk/UCG/Universal Images Group / Getty Images)
It also expects annual earnings per share in the range of $1.25 and $1.85, compared with its previous forecast of $2.10 to $2.70.
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The company reported a per-share loss of 24 cents in the first quarter, while analysts were expecting a profit of 4 cents per share, according to LSEG data.
A person shops in a Kohl's department store on March 12, 2024, in Miami, Florida. (Photo by Joe Raedle/Getty Images / Getty Images)
Kohl's dismal results come as consumers are prioritizing essential purchases over discretionary products like apparel, electronics and home goods, while their budgets continue to be squeezed by higher inflation.
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However, the company's results are in contrast to some other retailers, including Abercrombie, which reported strong first-quarter sales owing to its merchandise being more on-trend.
Reuters contributed to this report.