Target buys Pittsburgh technology firm promising 'Amazon-like' shopping experience in stores

Target Corp. has acquired a Pittsburgh company that says its software platform brings "an Amazon-like shopping experience" to in-store customers.

Powered Analytics co-founder Collin Otis and a spokesman for Minneapolis, Minnesota-based Target confirmed the deal Wednesday. Terms were not disclosed.

Otis says the firm, founded in 2012, will remain headquartered in Pittsburgh.

Powered Analytics' Fabric product uses mobile technology, location data and machine learning to connect a retailer's app to the in-store shopping experience.

The system uses the store's layout and product locations to deliver customized recommendations and messaging to customers.