Tech exec found dead after kidnapping from Santa Cruz home
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Authorities in Santa Cruz County, California confirmed late Wednesday that a body found late Tuesday is that of tech executive Tushar Atre. The 50-year-old founder of AtreNet Inc, was abducted from his home on Pleasure Point Drive in Santa Cruz around 3 a.m. Monday morning.
Tushar Atre, 50, was abducted from his Santa Cruz home early Monday and was last seen getting into his girlfriend's white BMW SUV, Oct. 2, 2019. (Santa Cruz County Sheriff's Office)
A body was discovered inside the missing BMW hours after tech exec Tushar Atre, 50, was kidnapped, Oct. 2, 2019. (Photo: Santa Cruz County Sheriff's Office)
The Santa Cruz County Sheriff’s Office said in a press release that "The investigation is still ongoing, but we have reason to believe the motive was robbery."
Several media outlets have called Atre a millionaire.
Police received a 911 call from witnesses who were present inside the home when Atre was reportedly taken, officials said.
Hours later, investigators found the missing SUV and a dead body inside.
In 1996, Atre founded AtreNet, a “boutique web design agency specializing in corporate websites for top Silicon Valley clients,” according to his Twitter page.
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Police on Wednesday said they believed more than one suspect was involved in Atre’s abduction.
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