Toyota's most rugged Land Cruiser 70 is back in Japan, a nameplate that represents durability
Toyota Motor Corp. is bringing back the Land Cruiser 70 in Japan, catering to nostalgic demand for the rugged off-road vehicle.
The Land Cruiser 70, the toughest of the Land Cruiser models, arrives at Japanese dealers Monday. But it's on sale for only a year.
Japan sales were discontinued in 2004, but fans have long wanted the model back because of its fun-to-drive features.
The 70 model first went on sale in 1984, and it's still sold in the Middle East, Africa, Australia and other places, averaging 6,400 vehicles a month in sales.
Its durability is based on its ladder-frame chassis and suspension, according to Toyota, the world's top automaker. It's designed for places where a breakdown is not just a hassle but also possibly fatal.