Bundle up: The Disney+, Hulu, ESPN+ price tag
Disney is ramping up its battle against Netflix and other streaming sites with a new offering that bundles the pending Disney+ with Hulu and ESPN+ for $12.99 per month.
The offering, slated to be available on Nov. 12, is a step above the basic $6.99 per month that the entertainment giant is charging for just Disney+, its soon-to-be-released platform that will include original content from popular franchises like “The Avengers,” as well as classic Disney films, all seasons of “The Simpsons” and other options.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| DIS | THE WALT DISNEY CO. | 117.47 | -0.13 | -0.11% |
The $12.99 per month is on par with the most basic monthly plan offered by Netflix and Amazon. Meanwhile, AT&T is planning to charge as much as $17 for its HBO Max service.
Experts say it is unlikely Disney will be able to maintain its low prices and that a rock-bottom cost is a marketing tool to immediately entice customers to the offering.
But more important than monthly rates is the slate of content that the platforms will have, according to industry insiders.
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Disney will have an immediate advantage given its enormous catalog of existing intellectual property, as well as the surging popularity of its film offerings. The next-generation of Marvel films, for example, will also correspond with pending shows on the Disney+ platform.
