Caitlin Clark's trading card popularity blows away other female stars
Caitlin Clark became the first woman to enter PSA's top 10 most-collected basketball players list, blowing out her fellow female competition.
USAA extending deal to be main sponsor of Army-Navy game: 'Best about America and college football'
USAA announced on Friday it is extending its deal to be the lone sponsor of the Army-Navy game for another five years - the 125th meeting will be played on Saturday.
Sports Illustrated taps into unchartered territory with stadium naming rights deal
Sports Illustrated Tickets and the New York Red Bulls have announced a 13-year naming rights deal for the MLS team's stadium in Harrison, New Jersey, that will begin next season.
Legalizing sports betting in Texas would pay huge dividends, study says
A new study shows Texas, one of 11 states where sports gambling remains illegal, could see a financial benefit if gambling was legalized.
Islanders partner with AI company to improve fan experience: ‘Potential to be industry-changing’
The New York Islanders have partnered with Viam, an AI technology company, in order to improve the fan experience at their home games in UBS Arena.
Livvy Dunne joins Jake Paul's men's care brand, W, as partner: 'Beginning your day with a win is awesome'
LSU gymnast and social media star Livvy Dunne has joined forces with YouTuber-turned-boxer Jake Paul as part of his "W" men's care brand.
Yankees-Dodgers World Series among most expensive, fastest-selling of all time on secondary market
Prices for this year's Yankees-Dodgers World Series are among the most expensive and fastest-selling the secondary market has ever seen.
NHL partners with Fanatics, Lululemon for new apparel line: 'Go-to gear'
The NHL, Lululemon and Fanatics announced on Tuesday morning a partnership and new apparel line that will eventually reach all 32 NHL teams by next season.
Jake Paul partners with greasy-food chain ahead of Mike Tyson fight: ‘I’m a fat kid at heart’
YouTuber-turned-boxer Jake Paul has partnered with greasy-food chain Dog Haus ahead of his long-awaited fight against former heavyweight champion Mike Tyson.