Scott Thompson

Michelle Wie West partnered with Ford to launch "Power Her Drive," a mentorship platform supporting LPGA rookies with business and personal development.

WNBA star Breanna Stewart became the first female athlete to partner with Throne SPORT COFFEE, joining Patrick Mahomes as brand ambassadors for the company.

Fanatics Games will return for this year's festival with a $1 million prize, and Tom Brady is set for a rematch against last year's fan champion.

BODYARMOR returned as the official NCAA sports drink, partnering with the Knicks' Jalen Brunson and LSU's Flau'Jae Johnson ahead of the 2026 March Madness tournament.

A T206 Honus Wagner baseball card in a family collection for 116 years was sold for $5.124 million at auction, becoming the third-most expensive ever for this specific card.

Kendall Jenner's viral Fanatics Sportsbook Super Bowl ad invoking the "Kardashian Kurse" exceeded expectations, driving massive downloads and engagement, CEO Matt King says.

Saquon Barkley topped NFL jersey sales nationwide according to new LIDS merchandise data, beating out Christian McCaffrey and teammate Jalen Hurts for the crown.

David Beckham joined Fanatics for an exclusive trading cards and memorabilia deal, with a special one-of-one card coming to Premier League Chrome packs.

Heineken's heartwarming social experiment proved fandom creates instant friendships as hundreds of New Yorkers rally to support lonely Liverpool fan Joe.