Scott Thompson

Ahead of the 2026 FIFA World Cup, Lowe's "Epically More Messi" campaign is highlighted by a limited-edition, 10-foot inflatable version of Lionel Messi for homes.

Ahead of the World Cup, Guinness, the iconic beer brand, collaborated with Art of Football for a limited-edition jersey exclusive to North America as part of a broader campaign.

New Balance has built its baseball empire through athlete partnerships with Shohei Ohtani and Francisco Lindor, and it's staying true to its family-run values has played a vital role.

Miller Lite launched a first-of-its-kind MVP Matchball for the 2026 FIFA World Cup, a gold and white ball 1.5 times larger than regulation size that holds a 12-pack of beer.

Fanatics and the NFL announced an exclusive, multi-year partnership where the global sports platform will be the league's on-site retail partner at marquee events.

AT&T and Fanatics announced an exclusive multi-year partnership to bring fans closer to sports through rewards, events and enhanced digital experiences.

WME Sports agents revealed how the Masters serves as golf's biggest networking hub, driving new brand deals, activations, industry partnerships and much more off the course.

Cam Newton's Iconic Saga Productions joined Offscript Worldwide, expanding its reach across sports, culture, and lifestyle content creation.

A federal judge dismissed a class action lawsuit against Fanatics, the NFL, NBA and MLB over alleged trading card monopolization, ruling the plaintiffs lacked standing.