Scott Thompson

Cam Newton's Iconic Saga Productions joined Offscript Worldwide, expanding its reach across sports, culture, and lifestyle content creation.

A federal judge dismissed a class action lawsuit against Fanatics, the NFL, NBA and MLB over alleged trading card monopolization, ruling the plaintiffs lacked standing.

Chicago Cubs third baseman Alex Bregman invested in Throne SPORT COFFEE, joining Patrick Mahomes and Breanna Stewart ahead of MLB Opening Day.

Baseball legend Ken Griffey Jr. has been named Primo Brands' first-ever "CEO of H2O," leading a national healthy hydration campaign tied to the 2026 MLB season.

IBM and the Masters Tournament introduced new AI-enable digital experiences, allowing fans to explore and consume the 90th edition of the iconic major championship.

The NFL made history with its first-ever condiment partner when Kraft Heinz signed a groundbreaking five-year deal bringing the food brand's beloved products to game day.

Michelle Wie West partnered with Ford to launch "Power Her Drive," a mentorship platform supporting LPGA rookies with business and personal development.

WNBA star Breanna Stewart became the first female athlete to partner with Throne SPORT COFFEE, joining Patrick Mahomes as brand ambassadors for the company.

Fanatics Games will return for this year's festival with a $1 million prize, and Tom Brady is set for a rematch against last year's fan champion.